Brief Explanation

Mountain Dew has always been the fuel behind action sports enthusiasts. But we weren’t happy playing on the sidelines, we needed to be right in the action. So we created the GoCap - a hand held camera grip, a tripod for ramp tricks, or a floating mount in the surf –providing a versatile tool for our consumers to capture their epic footage. By injection moulding our brand onto the cap, we brought our audience and the brand closer than ever before. At the beach. At the park. On the slopes or on the hill, Mountain Dew was right there in the hands of our drinkers. We didn’t stop there. Through partnerships with skate retailers Amazon, Bordertown and Backdoor, we were able to open up a completely new way to target our audience.