Brief Explanation

Occasionally you find a succinct product truth that can be communicated very quickly and clearly with a simple visual idea – perfect for adshels and outdoor digital placements. Milk is considered a staple in New Zealand, so we chose a larger format medium to catch people’s attention while they were out and about, near supermarkets, gas stations or convenience stores. An unexpected scientific claim has been brought to life in a charming way that people can understand quickly. The association between the orange cap and Anchor Protein+ milk is strengthened through a clean visual, making this an informative and memorable piece of communication.