Brief Explanation

Each year, there are over 67,000 less fortunate patients living in Thailand’s border areas who seek free medical treatment from state-owned hospitals. However, these hospitals lack even the most basic medications like painkillers or cold remedies. How creative ideas encourage people who left over the meds forward their meds to the patient in need. We want people who left over their meds pass their meds to the patients in need. Instead of using typical advertising medium, we designed the “Cure pack”, a medicine envelope, to directly invite people to pass on their unused meds to patients who lack medication. This targets temporary patients in hospitals and pharmacy’s customers around Bangkok.