BUTTER

TitleBUTTER
BrandBORN DIRTY
Product / ServiceBORN DIRTY
CategoryA08. Excellence in Music Video
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation THE GLUE SOCIETY Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
The Glue Society's Matt Devine Revolver/Will O'Rourke Director TVC
Enzo Iacono Revolver/Will O'Rourke Production Designer
Ian Iveson Revolver/Will O'Rourke Producer
Born Dirty N/A Music Artist
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer
Anna Mannix Revolver/Will O'Rourke Producer
Ari Wegner Revolver/Will O'Rourke Director of Photography
Dan Lee The Butchery Editor
N/A Heckler Post Production
N/A The Glue Society Studios Post Production
Neven Connolly N/A Performer

The Campaign

A man in a psych ward performs a complex and intriguing dance routine on melted butter. The video is a metaphor for addiction and the way bass music makes it’s fans feel.

Creative Execution

Guy dances on melted butter in a confined hallway.

Video was shared on major music and art blogs all over the world.

It’s an international level music video made in Australia by an Australian production company and director.

This was the first video from the newly formed production duo Born Dirty. The strategy was to make a video that stood out from the norm and gained them a new fan base.