Title | BUTTER |
Brand | BORN DIRTY |
Product / Service | BORN DIRTY |
Category | A08. Excellence in Music Video |
Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Idea Creation | THE GLUE SOCIETY Sydney, AUSTRALIA |
Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
The Glue Society's Matt Devine | Revolver/Will O'Rourke | Director TVC |
Enzo Iacono | Revolver/Will O'Rourke | Production Designer |
Ian Iveson | Revolver/Will O'Rourke | Producer |
Born Dirty | N/A | Music Artist |
Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
Pip Smart | Revolver/Will O'Rourke | Executive Producer |
Anna Mannix | Revolver/Will O'Rourke | Producer |
Ari Wegner | Revolver/Will O'Rourke | Director of Photography |
Dan Lee | The Butchery | Editor |
N/A | Heckler | Post Production |
N/A | The Glue Society Studios | Post Production |
Neven Connolly | N/A | Performer |
A man in a psych ward performs a complex and intriguing dance routine on melted butter. The video is a metaphor for addiction and the way bass music makes it’s fans feel.
Guy dances on melted butter in a confined hallway.
Video was shared on major music and art blogs all over the world.
It’s an international level music video made in Australia by an Australian production company and director.
This was the first video from the newly formed production duo Born Dirty. The strategy was to make a video that stood out from the norm and gained them a new fan base.