Title | VISIBLE NOTE |
Brand | TOTAL ACCESS COMMUNICATION PUBLIC COMPANY |
Product / Service | VISIBLE NOTE APPLICATION BY DTAC |
Category | A07. Use of Music Technology and/or Innovation |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Idea Creation | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Production | SILHOUETTE PRODUCTION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Samira Thancharoenkit | The Leo Burnett Group Thailand | Account Management Director |
Thawisawakorn Seangkaharat | The Leo Burnett Group Thailand | Editor |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Creative Director |
Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Creative Director |
Nuttawee Pisanprechatan | The Leo Burnett Group Thailand | Art Director |
Supachai Limvutivong | The Leo Burnett Group Thailand | Copywriter |
Chidlada Gabites | The Leo Burnett Group Thailand | Account Director |
Punlop Kerdsoontorn | The Leo Burnett Group Thailand | Head of Digital Production/Digital Producer |
Supinya Phoemphunphanit | The Leo Burnett Group Thailand | Digital User Experience Director |
Natthaporn Maionmue | The Leo Burnett Group Thailand | Project Manager |
Piyanat Plongla | The Leo Burnett Group Thailand | Designer |
Anuwach Hengsukho | The Leo Burnett Group Thailand | Programmer |
Tanawin Romyanond | The Leo Burnett Group Thailand | Technologist |
Sarawut Lertkittipaporn | The Leo Burnett Group Thailand | Agency Producer |
Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
Panusorn Srisuk | Silhouette Production | Photographer |
Supalerk Maneeratjarutsri | Silhouette Production | Photographer |
Setthawut Samathimongkol | Silhouette Production | Photographer |
Rachanon Sungsuwan | Silhouette Production | Photographer |
We invented a mobile application called “Visible Note”, an application that converts music sheet into guiding voice. So the visually impaired children can practice their instruments without barrier. They can use both voice command and screen touching to open an app, select songs, play, pause, rewind, forward with convenience, making practicing classical music instrument much easier.
The Visible Note application uses Solfege guiding voice system to guide visually impaired users, because it is a single syllable system can indicate every note. Users can use both voice command and screen touching to open an app, select songs, play, pause, rewind, forward with convenience.
We worked with 50 visually impaired students from two musical schools during the past 4 months to get direct feedbacks on our application. We found that children practice their instruments with our app instead of using Braille note sheets can learn faster than those who do not. All of the visually impaired students uses the app are able to play new songs within 16 hours of practicing time compare to an average of 24 hours. This helps them learn 33% faster than using an old way of note reading. The project helped strengthen Dtac’s commitment in empowering people through our mobile technology.
This Visible Note application enables visually impaired children to learn classical music instruments with much less difficulty. It allows them to realize and enjoy their passion without barrier. The app translates songs into Solfege guiding voice system to guide visually impaired users, because it is a single syllable system that can indicate every note, making music learning process much easier for visually impaired students.
The brand platform of mobile innovation is a part of Dtac’s strategy in demonstrating our brand commitment of empowering people through mobile technology. The Visible Note application improves quality of life for visually impaired musical students.