Title Brand Product / Service Entrant Company Location Production Company Location Award
B03 Social for Mobile
HEALTHY WIFI
CHINA TELECOM / HEALTHY WIFI
MULLENLOWE CHINA Shanghai CHINA
B02 Mobile Apps
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
A01 Activation by Location
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
C03 Messaging Campaign
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
B04 Mobile Games
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
B03 Social for Mobile
KNORR CHINA-A TASTE OF HOME
KNORR / SEASONING
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
A08 Data Insight
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
B03 Social for Mobile
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
B02 Mobile Apps
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
B05 Mobile Advertising
VISA THE CHASE
VISA / CREDIT CARD
BBDO AND PROXIMITY CHINA Shanghai CHINA
A03 Augmented Mobile Experience
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
B01 Mobile Websites
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
B03 Social for Mobile
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
C03 Messaging Campaign
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B05 Mobile Advertising
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A03 Augmented Mobile Experience
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A01 Activation by Location
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Bronze Spike
A06 Connected Devices
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
A09 Innovative Technology
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
B03 Social for Mobile
JORDAN BRAND : WALL OF JORDAN
NIKE GREATER CHINA / JORDAN BRAND
AKQA Shanghai CHINA AKQA Shanghai CHINA
BACK HOME SCREENS
OPPO / MISSING CHILDREN CAMPAIGN
PUBLICIS SHANGHAI / PUBLICIS ROMANIA Bucharest CHINA PUBLICIS SHANGHAI / PUBLICIS ROMANIA Bucharest CHINA / ROMANIA
B05 Mobile Advertising
CELEBRITY ANNOUNCED HIS RETIREMENT TO SERVE IN MILITARY?!
TENCENT / WE FIRE
TENCENT Shenzhen / BLUEFOCUS DIGITAL Guangzhou CHINA TENCENT Shenzhen / BLUEFOCUS DIGITAL Guangzhou CHINA
A08 Data Insight
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA
&C. Beijing CHINA
B03 Social for Mobile
SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA
TBWA\SHANGHAI CHINA SHINEWORKS Shanghai CHINA
THE FIRST CAR VENDING MACHINE
YICHE / AUTO E-COMMERCE
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
APPMIXER
DIANPING.COM / DINE AND DASH SERVICE
W Shanghai CHINA W Shanghai CHINA
B01 Mobile Websites
HEINEKEN'S THE SUB CHINA LAUNCH
HEINEKEN / HEINEKEN THE SUB
RAZORFISH CHINA SHINE COMMUNICATIONS Shanghai CHINA
THE UNSTOPPABLE TRIBUTE
NIKE / NIKE
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA / NIKE SNEAKER GENEALOGY
AKQA Shanghai CHINA
B02 Mobile Apps
INFINITI CUSTOMER LOYALTY PLATFORM
INFINITI / BLUEFOCUS DIGITAL
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
B05 Mobile Advertising
VIDEO VOYEUR
YOUTUBE INDONESIA / YOUTUBE OFFLINE
R/GA SYDNEY AUSTRALIA R/GA SYDNEY AUSTRALIA
Silver Spike
B03 Social for Mobile
RETWEET FOR A REMINDER AT RUGBY WORLD CUP 2015
SAMSUNG / CONSUMER ELECTRONICS
TWITTER Sydney / STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
A08 Data Insight
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
B01 Mobile Websites
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
A09 Innovative Technology
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
A03 Augmented Mobile Experience
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS Amsterdam / THE JACKY WINTER GROUP Melbourne THE NETHERLANDS / AUSTRALIA
B05 Mobile Advertising
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
Silver Spike
A08 Data Insight
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
A09 Innovative Technology
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A08 Data Insight
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A07 Wearable Technology
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A06 Connected Devices
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A04 VR Experience
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
B02 Mobile Apps
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
C01 Integrated Mobile Campaigns
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
B01 Mobile Websites
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A08 Data Insight
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
A06 Connected Devices
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike