Spikes Asia 2023

Download Shortlist PDF Download Winners PDF

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A08 Data Insight
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM UNILEVER TAIWAN AXE BODY SPRAY	PHD TAIWAN Taipai	CHINESE TAIPEI
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY Sydney THE POOL COLLECTIVE Sydney WE LOVE JAM	AUSTRALIA	Short List
CELEBRITY TANTRUM SAMSUNG AUSTRALIA SAMSUNG TAB S2	LEO BURNETT SYDNEY	AUSTRALIA	MINDS EYE London FILAMENT POST PRODUCTION London	UNITED KINGDOM
DELICIOUS TREND-MAPPING ZAIM HOUSEHOLD ACCOUNTING APP.	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO INC. Tokyo HAKUHODO PRODUCT'S Tokyo	JAPAN	Short List
DON'T DROP THE REWARD TAXI MONGER TAXI HIRE SERVICES	FCB Kuala Lumpur	MALAYSIA	FCB Kuala Lumpur	MALAYSIA
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP' FAW-TOYOTA ALL CAR MODELS FROM FAW-TOYOTA	&C. Beijing	CHINA
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Gold Spike
KIDDY CO-PILOT PEUGEOT (NASIM SDN. BHD) PEUGEOT SAFETY	FCB Kuala Lumpur	MALAYSIA	FCB Kuala Lumpur	MALAYSIA
LITTLE SPARK OF FORCE TO CHANGE THE WORLD TENCENT TENCENT CHARITY PLATFORM	TENCENT Shenzhen	CHINA
LIVE STATS LOTTERY SKY PERFECTV FOOTBALL CHANNEL	ASATSU-DK Tokyo	JAPAN	PYRAMID FILM QUADRA Tokyo	JAPAN	Bronze
MCNOW McDONALD'S JAPAN ALL PRODUCTS	TBWA\HAKUHODO Tokyo	JAPAN
STAYFREE STAY AHEAD HELPLINE JOHNSON & JOHNSON STAYFREE	OMD INDIA Mumbai	INDIA
THREE SECONDS THAT REVOLUTIONISED RETAIL TARGET AUSTRALIA TARGET AUSTRALIA	SAPIENTNITRO Southbank, Vic	AUSTRALIA
VISIBLE NOTE TOTAL ACCESS COMMUNICATION PUBLIC COMPANY VISIBLE NOTE APPLICATION BY DTAC	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	SILHOUETTE PRODUCTION Bangkok	THAILAND
WORDDEBT HEALRWORLD GREEK FINANCIAL CRISIS	GEOMETRY GLOBAL Hong Kong	HONG KONG
A09 Innovative Technology
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY Sydney THE POOL COLLECTIVE Sydney WE LOVE JAM	AUSTRALIA	Short List
BUD 3D SELFIE BUDWEISER CHINA BUDWEISER	OGILVYONE WORLDWIDE SHANGHAI	CHINA
DOT. THE FIRST BRAILLE SMARTWATCH DOT INCORPORATION DOT WATCH	SERVICEPLAN KOREA Seoul	SOUTH KOREA	COMMONDEER Los Angeles CORE-A STUDIOS Seoul	USA SOUTH KOREA	Short List
GIGA SELFIE TOURISM AUSTRALIA GIGA SELFIE	TBWA\HAKUHODO Tokyo	JAPAN	AOI PRO Tokyo AID-DCC Osaka	JAPAN
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN	1-10DRIVE Kyoto 1-10 DESIGN Kyoto IMG SRC Tokyo S2 FACTORY Tokyo HONEYCOMB LAB. INC. Tokyo SALVO Tokyo QOSMO Tokyo BUFFER RENAISS Tokyo AIIN Tokyo AIIN Tokyo	JAPAN
KIT MAIL HOLOGRAM NESTLÉ JAPAN, JAPAN POST KIT KAT	J. WALTER THOMPSON JAPAN Tokyo	JAPAN	AMANA Tokyo RIZING Tokyo	JAPAN
MOBILE ECOSYSTEM FOR VERTIGO ABBOTT INDIA MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT	ABBOTT INDIA Mumbai	INDIA
OUTSHOUT OR OUTSMART??? UNILEVER PUREIT WATER PURIFIERS	MINDSHARE FULCRUM Mumbai	INDIA
PLAYING WITH FIRE GOOGLE AUSTRALIA GOOGLE PLAY	R/GA SYDNEY	AUSTRALIA	R/GA SYDNEY Sydney 85P Sydney METHOD STUDIOS	AUSTRALIA
SAFETY SELFIE TOYOTA MOTOR ASIA PACIFIC SAFETY CAMPAIGN	DELPHYS SINGAPORE	SINGAPORE
B01 Mobile Websites
A DOUBLEMINT THAT SINGS WRIGLEY'S, MARS DOUBLEMINT	BBDO ASIA Guangzhou	CHINA
HEINEKEN'S THE SUB CHINA LAUNCH HEINEKEN HEINEKEN THE SUB	RAZORFISH	CHINA	SHINE COMMUNICATIONS Shanghai	CHINA
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
LIVE STATS LOTTERY SKY PERFECTV FOOTBALL CHANNEL	ASATSU-DK Tokyo	JAPAN	PYRAMID FILM QUADRA Tokyo	JAPAN
MENTOS QUICK SHOT! PERFETTI VAN MELLE JAPAN SERVICE MENTOS / MENTOS FRESH COLA	ASATSU-DK Tokyo	JAPAN
NIKE NSW : SNEAKER SLAM NIKE GREATER CHINA NIKE SNEAKER GENEALOGY	AKQA Shanghai	CHINA
NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN	OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo	JAPAN
PIANO OF UNIFICATION MINISTRY OF UNIFICATION MINISTRY OF UNIFICATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA	TELEVI FILM Seoul SEOUL VISION Seoul	SOUTH KOREA
PLAYING WITH FIRE GOOGLE AUSTRALIA GOOGLE PLAY	R/GA SYDNEY	AUSTRALIA	R/GA SYDNEY Sydney 85P Sydney METHOD STUDIOS	AUSTRALIA
POEMS FROM THE WOMB - MOBILE BOOK THE LIFE FOUNDATION CAMPAIGN TO STOPTHEGENDERCIDE.COM	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
SINGTEL FIRECCRACKER SINGTEL TELECOMMUNICATIONS	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
SYNC! THE "DISNEYLAND PARADE" TOKYO DISNEY RESORT DISNEY CHRISTMAS	ENJIN Tokyo	JAPAN
THE UNSTOPPABLE TRIBUTE NIKE NIKE	WIEDEN+KENNEDY SHANGHAI	CHINA			Short List
WE SMILE A.S. WATSON GROUP "WE SMILE" SMILE DETECTOR	A.S. WATSON GROUP Hong Kong	HONG KONG	PRIZM Hong Kong	HONG KONG
B02 Mobile Apps
#BEFEARLESS SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
A DOG'S STORY MARS PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND
ADF ACTIVE APP DEFENCE FORCE RECRUITING AUSTRALIAN DEFENCE FORCE	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	PRECINCT Sydney	AUSTRALIA
BLOOD BANKING INDIAN RED CROSS SOCIETY BLOOD BANKING	J. WALTER THOMPSON INDIA Bangalore	INDIA	J. WALTER THOMPSON INDIA Bangalore	INDIA
DENTAPPLE MATSUMOTO APPLE ASSOCIATION FUJI APPLE	HAKUHODO KETTLE Tokyo	JAPAN	HAKUHODO I-STUDIO Tokyo TOW Tokyo SESAMI Tokyo HAKUHODO PRODUCT'S Tokyo TOKYO Tokyo	JAPAN
DIGITAL GOLDFISH SCOOPING IMC GROUP/SAMSUNG ELECTRONICS GALAXY S7 EDGE	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Bronze
DIG-LOG SNOW SHOVELING NPO, " YUKIKAKI DOJO " DIG-LOG	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO I-STUDIO Tokyo	JAPAN
DON'T APP WHEN YOU'RE HUNGRY MARS SNICKERS	COLENSO BBDO Auckland	NEW ZEALAND
ELECTROLUX AUGMENTED REALITY (AR) ELECTROLUX ELECTROLUX REFRIGERATOR AND KITCHEN BURNER	RAZORFISH Singapore	SINGAPORE
FAMI-NAVI DONGFENG CIROEN C4, C3-XR, C4L, C5, C-QUATRE	BEIJING DENTSU ADVERTISING Beijing	CHINA	D2C CHINA Shanghai PYRAMID FILM Shanghai	CHINA
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN	1-10DRIVE Kyoto 1-10 DESIGN Kyoto IMG SRC Tokyo S2 FACTORY Tokyo HONEYCOMB LAB. INC. Tokyo SALVO Tokyo QOSMO Tokyo BUFFER RENAISS Tokyo AIIN Tokyo AIIN Tokyo	JAPAN	Short List

A08 Data Insight
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY

PHD TAIWAN Taipai

CHINESE TAIPEI
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND

LEO BURNETT SYDNEY

AUSTRALIA

LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM

AUSTRALIA

Short List
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2

LEO BURNETT SYDNEY

AUSTRALIA

MINDS EYE
London
FILAMENT POST PRODUCTION
London

UNITED KINGDOM
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.

HAKUHODO INC. Tokyo

JAPAN

HAKUHODO INC.
Tokyo
HAKUHODO PRODUCT'S
Tokyo

JAPAN

Short List
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES

FCB Kuala Lumpur

MALAYSIA

FCB
Kuala Lumpur

MALAYSIA
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA

&C. Beijing

CHINA
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA

Gold Spike
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY

FCB Kuala Lumpur

MALAYSIA

FCB
Kuala Lumpur

MALAYSIA
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM

TENCENT Shenzhen

CHINA
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL

ASATSU-DK Tokyo

JAPAN

PYRAMID FILM QUADRA
Tokyo

JAPAN

Bronze
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS

TBWA\HAKUHODO Tokyo

JAPAN
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON / STAYFREE

OMD INDIA Mumbai

INDIA
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA

SAPIENTNITRO Southbank, Vic

AUSTRALIA
VISIBLE NOTE
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY / VISIBLE NOTE APPLICATION BY DTAC

THE LEO BURNETT GROUP THAILAND Bangkok

THAILAND

SILHOUETTE PRODUCTION
Bangkok

THAILAND
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS

GEOMETRY GLOBAL Hong Kong

HONG KONG