Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A08 Data Insight
LITTLE SPARK OF FORCE TO CHANGE THE WORLD TENCENT TENCENT CHARITY PLATFORM	TENCENT Shenzhen	CHINA
DON'T DROP THE REWARD TAXI MONGER TAXI HIRE SERVICES	FCB Kuala Lumpur	MALAYSIA	FCB Kuala Lumpur	MALAYSIA
THREE SECONDS THAT REVOLUTIONISED RETAIL TARGET AUSTRALIA TARGET AUSTRALIA	SAPIENTNITRO Southbank, Vic	AUSTRALIA
STAYFREE STAY AHEAD HELPLINE JOHNSON & JOHNSON STAYFREE	OMD INDIA Mumbai	INDIA
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Gold Spike
CELEBRITY TANTRUM SAMSUNG AUSTRALIA SAMSUNG TAB S2	LEO BURNETT SYDNEY	AUSTRALIA	MINDS EYE London FILAMENT POST PRODUCTION London	UNITED KINGDOM
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY Sydney THE POOL COLLECTIVE Sydney WE LOVE JAM	AUSTRALIA	Short List
KIDDY CO-PILOT PEUGEOT (NASIM SDN. BHD) PEUGEOT SAFETY	FCB Kuala Lumpur	MALAYSIA	FCB Kuala Lumpur	MALAYSIA
DELICIOUS TREND-MAPPING ZAIM HOUSEHOLD ACCOUNTING APP.	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO INC. Tokyo HAKUHODO PRODUCT'S Tokyo	JAPAN	Short List
WORDDEBT HEALRWORLD GREEK FINANCIAL CRISIS	GEOMETRY GLOBAL Hong Kong	HONG KONG
LIVE STATS LOTTERY SKY PERFECTV FOOTBALL CHANNEL	ASATSU-DK Tokyo	JAPAN	PYRAMID FILM QUADRA Tokyo	JAPAN	Bronze
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM UNILEVER TAIWAN AXE BODY SPRAY	PHD TAIWAN Taipai	CHINESE TAIPEI
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA GETIT INFOMEDIA ASKMEBAZAAR.COM	OPERA MEDIAWORKS Singapore	SINGAPORE	OPERA MEDIAWORKS Singapore	SINGAPORE
MCNOW McDONALD'S JAPAN ALL PRODUCTS	TBWA\HAKUHODO Tokyo	JAPAN
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP' FAW-TOYOTA ALL CAR MODELS FROM FAW-TOYOTA	&C. Beijing	CHINA
A09 Innovative Technology
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY Sydney THE POOL COLLECTIVE Sydney WE LOVE JAM	AUSTRALIA	Short List
SAFETY SELFIE TOYOTA MOTOR ASIA PACIFIC SAFETY CAMPAIGN	DELPHYS SINGAPORE	SINGAPORE
OUTSHOUT OR OUTSMART??? UNILEVER PUREIT WATER PURIFIERS	MINDSHARE FULCRUM Mumbai	INDIA
MOBILE ECOSYSTEM FOR VERTIGO ABBOTT INDIA MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT	ABBOTT INDIA Mumbai	INDIA
KIT MAIL HOLOGRAM NESTLÉ JAPAN, JAPAN POST KIT KAT	J. WALTER THOMPSON JAPAN Tokyo	JAPAN	AMANA Tokyo RIZING Tokyo	JAPAN
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN	1-10DRIVE Kyoto 1-10 DESIGN Kyoto IMG SRC Tokyo S2 FACTORY Tokyo HONEYCOMB LAB. INC. Tokyo SALVO Tokyo QOSMO Tokyo BUFFER RENAISS Tokyo AIIN Tokyo AIIN Tokyo	JAPAN
PLAYING WITH FIRE GOOGLE AUSTRALIA GOOGLE PLAY	R/GA SYDNEY	AUSTRALIA	R/GA SYDNEY Sydney 85P Sydney METHOD STUDIOS	AUSTRALIA
GIGA SELFIE TOURISM AUSTRALIA GIGA SELFIE	TBWA\HAKUHODO Tokyo	JAPAN	AOI PRO Tokyo AID-DCC Osaka	JAPAN
DOT. THE FIRST BRAILLE SMARTWATCH DOT INCORPORATION DOT WATCH	SERVICEPLAN KOREA Seoul	SOUTH KOREA	COMMONDEER Los Angeles CORE-A STUDIOS Seoul	USA SOUTH KOREA	Short List
BUD 3D SELFIE BUDWEISER CHINA BUDWEISER	OGILVYONE WORLDWIDE SHANGHAI	CHINA
B01 Mobile Websites
SINGTEL FIRECCRACKER SINGTEL TELECOMMUNICATIONS	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
NIKE NSW : SNEAKER SLAM NIKE GREATER CHINA NIKE SNEAKER GENEALOGY	AKQA Shanghai	CHINA
THE UNSTOPPABLE TRIBUTE NIKE NIKE	WIEDEN+KENNEDY SHANGHAI	CHINA			Short List
PIANO OF UNIFICATION MINISTRY OF UNIFICATION MINISTRY OF UNIFICATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA	TELEVI FILM Seoul SEOUL VISION Seoul	SOUTH KOREA
MENTOS QUICK SHOT! PERFETTI VAN MELLE JAPAN SERVICE MENTOS / MENTOS FRESH COLA	ASATSU-DK Tokyo	JAPAN
NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN	OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo	JAPAN
HEINEKEN'S THE SUB CHINA LAUNCH HEINEKEN HEINEKEN THE SUB	RAZORFISH	CHINA	SHINE COMMUNICATIONS Shanghai	CHINA
PLAYING WITH FIRE GOOGLE AUSTRALIA GOOGLE PLAY	R/GA SYDNEY	AUSTRALIA	R/GA SYDNEY Sydney 85P Sydney METHOD STUDIOS	AUSTRALIA
LIVE STATS LOTTERY SKY PERFECTV FOOTBALL CHANNEL	ASATSU-DK Tokyo	JAPAN	PYRAMID FILM QUADRA Tokyo	JAPAN
A DOUBLEMINT THAT SINGS WRIGLEY'S, MARS DOUBLEMINT	BBDO ASIA Guangzhou	CHINA
SYNC! THE "DISNEYLAND PARADE" TOKYO DISNEY RESORT DISNEY CHRISTMAS	ENJIN Tokyo	JAPAN
POEMS FROM THE WOMB - MOBILE BOOK THE LIFE FOUNDATION CAMPAIGN TO STOPTHEGENDERCIDE.COM	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
WE SMILE A.S. WATSON GROUP "WE SMILE" SMILE DETECTOR	A.S. WATSON GROUP Hong Kong	HONG KONG	PRIZM Hong Kong	HONG KONG
B02 Mobile Apps
TASKS FOR TOYS TOYS “R” US TOYS	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
STABILO NOTE APP SCHWANHAUBER & CO KG STABILO BOSS	LEO BURNETT INDONESIA Jakarta	INDONESIA			Short List
DON'T APP WHEN YOU'RE HUNGRY MARS SNICKERS	COLENSO BBDO Auckland	NEW ZEALAND
HEAR THE VOICE OF SILENT APP. SETSATIAN SCHOOL FOR THE DEAF UNDER THE ROYAL PATRONAGE OF HIS ROYAL HIGHNESS CR SETSATIAN SCHOOL FOR THE DEAF	Y&R THAILAND Bangkok	THAILAND	HA HOK KONFILM Nontaburi	THAILAND
KEEPER ALERT PT SAMSUNG ELECTRONICS INDONESIA SAMSUNG MOBILE KEEPER ALERT APP	LEO BURNETT INDONESIA Jakarta	INDONESIA
#BEFEARLESS SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
SAFE&SOUND MUSIC PLAYER LMG INSURANCE ROAD SAFETY AWARENESS CAMPAIGN	BBDO BANGKOK	THAILAND	1MOBY Bangkok	THAILAND
A DOG'S STORY MARS PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND
PARIS IS OUR GIFT PARIS AÉROPORT PARIS IS OUR GIFT MOBILE APP	W&CIE Boulogne Billancourt	FRANCE	W&CIE Boulogne Billancourt	FRANCE
TRAILS OF INDIA PULP STRATEGY COMMUNICATIONS PRIVATE MOTORCYCLING AND PASSION BIKING	PULP STRATEGY COMMUNICATIONS New Delhi	INDIA	PULP STRATEGY COMMUNICATIONS New Delhi	INDIA
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN	1-10DRIVE Kyoto 1-10 DESIGN Kyoto IMG SRC Tokyo S2 FACTORY Tokyo HONEYCOMB LAB. INC. Tokyo SALVO Tokyo QOSMO Tokyo BUFFER RENAISS Tokyo AIIN Tokyo AIIN Tokyo	JAPAN	Short List

A08 Data Insight
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM

TENCENT Shenzhen

CHINA
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES

FCB Kuala Lumpur

MALAYSIA

FCB
Kuala Lumpur

MALAYSIA
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA

SAPIENTNITRO Southbank, Vic

AUSTRALIA
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON / STAYFREE

OMD INDIA Mumbai

INDIA
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA

Gold Spike
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2

LEO BURNETT SYDNEY

AUSTRALIA

MINDS EYE
London
FILAMENT POST PRODUCTION
London

UNITED KINGDOM
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND

LEO BURNETT SYDNEY

AUSTRALIA

LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM

AUSTRALIA

Short List
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY

FCB Kuala Lumpur

MALAYSIA

FCB
Kuala Lumpur

MALAYSIA
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.

HAKUHODO INC. Tokyo

JAPAN

HAKUHODO INC.
Tokyo
HAKUHODO PRODUCT'S
Tokyo

JAPAN

Short List
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS

GEOMETRY GLOBAL Hong Kong

HONG KONG
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL

ASATSU-DK Tokyo

JAPAN

PYRAMID FILM QUADRA
Tokyo

JAPAN

Bronze
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY

PHD TAIWAN Taipai

CHINESE TAIPEI
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM

OPERA MEDIAWORKS Singapore

SINGAPORE

OPERA MEDIAWORKS
Singapore

SINGAPORE
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS

TBWA\HAKUHODO Tokyo

JAPAN
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA

&C. Beijing

CHINA