Title | SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN |
Brand | BAOBEIHUIJIA |
Product / Service | BAOBEIHUIJIA |
Category | B03. Social for Mobile |
Entrant | TBWA\SHANGHAI, CHINA |
Idea Creation | TBWA\SHANGHAI, CHINA |
Media | SHINEWORKS Shanghai, CHINA |
Production | SHINEWORKS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Nils Andersson | TBWA\ Greater China | President & CCO |
Ronnie Wu | TBWA\ Shanghai | Executive Creative Director |
Jason Jin | TBWA\ Shanghai | Group Creative Director |
Jack Xuan | TBWA\ Shanghai | Associate Creative Director |
Tony Fan
 | TBWA\ Shanghai | Art Director |
Will Wang | TBWA\ Shanghai | Art Director |
Kiddy Wang | TBWA\ Shanghai | Copywriter |
Olive Gan | TBWA\ Shanghai | Editor |
Nicholas Siau | TwoEz | Photographer |
Koko Huang | ShineWorks | Director |
Zhenhua Wong | ShineWorks | Producer |
Coco Dai | ShineWorks | Producer |
Xinyu Wang | TBWA\ Shanghai | General Manager |
Yoyo Wu | TBWA\ Shanghai | Account Director |
Our idea is "When you search for free Wi-Fi, you help search for missing children!" Equipped with a special signal transmitting system, we developed our proprietary Wi-Fi hot-spot system to provide connection. When people turn on their WLAN, They can search for Wi-Fi hot-spots named after SOS messages from missing children. Upon clicking, the pop-up shows their photos and information. Share it on social media such as WeChat Moments, Sina Weibo Then you can connect to the Wi-Fi network for free. People could search for different Wi-Fi names with different information on a random basis Nearly 40,000,000 people connected to our Free WI-FI to help look for missing children. Their information were shared more than 17,500,000 times. TV, newspaper, radio, blogs, social media talked about our project. Domestic and foreign media talked about our project. We helped many parents find their missing children. Search for free WI-FI, search for missing children.
Equipped with a special signal transmitting system, we developed our proprietary Wi-Fi hot-spots system to provide connection. When people turn on their WLAN, they can search for WI-FI hot-spots named after SOS messages from missing children. If they want to connect to this Wi-Fi network for free, they should share missing children's photos and information on social media, such as WeChat Moments, Sina Weibo. Different wi-fi names with different information would be shown to people on a random basis. Through our satellite Wi-Fi hot-spots, we let the 600 million mobile phone users reach our media to help search for missing children.
Nearly 40,000,000 people connected to our Free Wi-Fi to help look for missing children. Their information were shared more than 17,500,000 times. TV, newspaper, radio, blogs, social media talked about our project. This resulted in more than 230 local
China has about 600 million mobile phone users today. No matter where they are, people have the habit of searching for Wi-Fi connections. We use the mobile platform to rapidly extend the influence. Idea: Search for free Wi-Fi, help search for missing children. Equipped with a special satellite, we developed our proprietary Wi-Fi hot-spot system to provide connection. WI-FI hot-spots named after SOS messages from missing children. Share missing children's photos and information on social media, then ones can get free Wi-Fi networks. We let the 600 million mobile phone users help us search for missing children.