THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR

TitleTHE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
BrandKT
Product / ServiceGIGA VR
CategoryB03. Social for Mobile
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production ROCKET Seoul, SOUTH KOREA

Credits

Name Company Position
Wain Choi Cheil Worldwide Chief Creative Officer
Haewon Oh Cheil Worldwide Executive Creative Director
Sanghyun Lee Cheil Worldwide Creative Director
Jungho Suk Cheil Worldwide Copywriter
Woori Nam Cheil Worldwide Copywriter
Sungwook Kim Cheil Worldwide Art Director
Lyusok Jung Cheil Worldwide Account Director
Haeyoung Kim Cheil Worldwide Account Executive
Jeongwoo LEE Cheil Worldwide Account Executive
Yoojung Kim Cheil Worldwide Account Executive
Yuesok Lee Cream Cheese Film Producer

The Campaign

We applied “KT GiGA VR baseball” to food delivery service. Thanks to the world’s best food delivery service and culture, ordering food delivery is a everyday habit for Koreans.

Creative Execution

On June 19th 2016, the app was delivered to the citizens at the Han-river Citizen Park in Seoul Korea. The baseball stadium delivered via GiGA VR provided a new sports- watching experience for the citizens.

People ordered baseball stadium: 154 people PR effect from reposts and shares on media : 330 cases Viral effect by SNS, too!

“KT GiGA VR Baseball” provides 360 degree live streaming baseball game in exceptional image quality without time and location constraints.

Links

Application URL