| Title | TURD TALKS |
| Brand | SILID ARALAN |
| Product / Service | TURD TALKS |
| Category | B07. Use of Events |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Idea Creation | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | Y&R Philippines | Chief Creative Officer |
| Herbert Hernandez | Y&R Philippines | Executive Creative Director |
| Sandy Salurio | Y&R Philippines | Executive Art Director |
| Tris Mateo-Ferrer | Y&R Philippines | Associate Creative Director |
| Fle Villagracia | Y&R Philippines | Art Director |
| Kit Gutierrez | Y&R Philippines | Art Director |
| Angela Thakur | Y&R Philippines | Planner |
| Flow Lindo-Estor | Y&R Philippines | Business Director |
| Alexis Martinez | Y&R Philippines | Account Manager |
| Judith Katigbak | Y&R Philippines | Art Director |
| Pepper Hernandez | Y&R Philippines | Digital Imagist |
| Carlos Averion | Y&R Philippines | Studio Head |
| Paolo Bernaldo | Bracket | Director |
| Marcus Rebeschini | Y&R Asia | Chief Creative Office - Asia |
| Hari Ramanathan | Y&R Singapore | Head of Planning - Asia |
INSIGHT Patience with and belief in people make them exceptional, even those who are seemingly hopeless. IDEA TED Talks is where only the brightest speak. If underachievers can really be exceptional because this charity believed in them, why not make them do a TED Talk? But since they're underachievers, and we wanted to intrigue and pull people in, we called it TURD Talks.
TURD Talks was held in the following places: Makati (April 28, 2015), Baguio (July 14, 2015), Bataan (August 25, 2015) and Rodriguez (July 23, 2016).
TURD Talks raised USD 441,641 in donations for the charity Silid Aralan. * Exceeding target by 940%. * Enabling the charity to help 4,195 more students. The Philippine government’s Department of Education has adopted the charity’s singular teaching techniques, employing them in public schools across the country.
This idea made use of the medium of TED Talks, parodying the channel to make donors experience the charity's work, making them donate to it.
Corporate donors and individual patrons were invited to TURD Talks. There, they witnessed the change in the underachievers, making them donate to the charity.