Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Innovative Technology
BLACK MIRROR BLACK MIRROR	CHE PROXIMITY Melbourne	AUSTRALIA
CRAFTED BY MY HEART JEWELRY CUSTOMIZATION APP	DDB GROUP HONG KONG	HONG KONG
LYRIC SPEAKER LYRIC SPEAKER	SIX Tokyo	JAPAN
LIFE GUARD BADGE PUBLIC SERVICE	CHEILPENGTAI Beijing	CHINA
GPS HAND WELL-BEING	CHEILPENGTAI Beijing	CHINA
SINGING NATURE AVEX MANAGEMENT NEW MUSIC PROMOTION FOR SHINICHI OSAWA	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
CREATE THE CURRENT FACE OF MISSING CHILDREN BAOBEIHUIJIA BAOBEIHUIJIA	HAVAS WORLDWIDE SHANGHAI	CHINA
DOT. THE FIRST BRAILLE SMARTWATCH DOT INCORPORATION DOT WATCH	SERVICEPLAN KOREA Seoul	SOUTH KOREA	Short List
VIDEO LYRICS EAT KANAZAWA PRODUCT	DENTSU INC. Tokyo	JAPAN
SWIRL GOOGLE OK GOOGLE/ GOOGLE MAPS	FINCH Sydney	AUSTRALIA
REWORD HEADSPACE REWORD	LEO BURNETT MELBOURNE	AUSTRALIA
NO SALT RESTAURANT ISHII CLINIC ELECTRO ‘SALT-FLAVOURED’ FORK	J. WALTER THOMPSON JAPAN Tokyo	JAPAN	Short List
THE EMOTIONAL TRAILER MELBOURNE INTERNATIONAL FILM FESTIVAL MELBOURNE INTERNATIONAL FILM FESTIVAL	McCANN MELBOURNE	AUSTRALIA
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND	LEO BURNETT SYDNEY	AUSTRALIA	Short List
#BEFEARLESS SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
DIG-LOG SNOW SHOVELING NPO, " YUKIKAKI DOJO " DIG-LOG	HAKUHODO INC. Tokyo	JAPAN
CARE COMMUNICATOR SPECIAL NURSING HOME FOR THE AGED HOHOEMINOSONO SPECIAL NURSING HOME HOHOEMINOSONO	DENTSU INC. Tokyo	JAPAN
TINYMOS TINYMOS TINYMOS ASTROPHOTOGRAPHY CAMERA	Y&R SINGAPORE	SINGAPORE
A02 Creative Innovation
THE MINDFUL OCEAN BLACKMORES STORE LAUNCH & BRAIN HEALTH PRODUCTS	HOLLER SYDNEY	AUSTRALIA
GULULU - PET IN A BOTTLE BOWHEAD TECHNOLOGY GULULU	CHEIL Beijing	CHINA
COKE STUDIO FOR THE DEAF COCA-COLA COKE STUDIO	OGILVY & MATHER Lahore	PAKISTAN
MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME DUANG PRATEEP FOUNDATION MOTOREPELLENT	BBDO BANGKOK	THAILAND	Short List
THE SUSTAINABLE ADVERTISING EUGLENA CO. CORPORATE	DENTSU INC. Tokyo	JAPAN
STORY-LISTENING BOOK FROEBEL-KAN CO. PUBLICATION COMPANY	DENTSU INC. Tokyo	JAPAN
GROWING BOY ADS FUJIFILM CORPORATION FUJIFILM PHOTOBOOK	FUJIFILM BUSINESS EXPERT CORPORATION Tokyo	JAPAN
DIGITAL GOLDFISH SCOOPING IMC GROUP/SAMSUNG ELECTRONICS GALAXY S7 EDGE	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
BLOOD BANKING INDIAN RED CROSS SOCIETY BLOOD BANKING	J. WALTER THOMPSON INDIA Bangalore	INDIA
KFC WATT A BOX KFC INDIA KFC 5-IN-1 MEAL BOX	BLINK DIGITAL Mumbai	INDIA
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR KT GIGA VR	CHEIL WORLDWIDE Seoul	SOUTH KOREA
HEARTBEAT LEXUS AUSTRALIA FC	M&C SAATCHI Sydney	AUSTRALIA	Short List
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA
NO PO PO: HONK LESS. EARN REWARDS. MARUTI SUZUKI CAR HORN COUNTING DEVICE	DENTSU WEBCHUTNEY Gurgaon	INDIA
PRICELSS JAPAN MASTERCARD PRICELSS JAPAN EXPERIENCES	McCANN ERICKSON JAPAN Tokyo	JAPAN
MAXIS SAFE MODE MAXIS TELECOMMUNICATIONS	ENSEMBLE WORLDWIDE Petaling Jaya	MALAYSIA
PLAY WITH OREO MONDELÉZ OREO	NIM DIGITAL Shanghai	CHINA
A.I. VS. HUMAN CREATIVE BATTLE MONDELÉZ JAPAN CLORETS MINT TAB	MONDELEZ INTERNATIONAL Tokyo	JAPAN
THE JAMMER MUG NESCAFE CAFE	WUNDERMAN TAIWAN Taipei	CHINESE TAIPEI
NESCAFE PERFUME NESTLÉ COFFEE	BLUEFOCUS COMMUNICATION GROUP Beijing	CHINA
POWERING MATT FORMSTON'S OLYMPIC DREAM WITH OPTUS OPTUS PARAVISION	WITH COLLECTIVE Sydney	AUSTRALIA
QQ ALERT: EVERYONE IS RESCUER QQ INSTANT MESSAGING	TENCENT Shenzhen	CHINA
TOUCH FOR GOOD ROCHE PHARMACY	PUBLICIS SHANGHAI	CHINA
DRESS UP THE TRASH, DRESS UP THE TOWN. ROPPONGI COMMERCIAL AVENUE DEVELOPMENT OF REGION ROPPONGI HALLOWEEN 2015	DENTSU INC. Tokyo	JAPAN
HAPPY METER SAPPE PUBLIC COMPANY SAPPE BEAUTI DRINK	DENTSU MEDIA THAILAND Bangkok	THAILAND
+ MET PROJECT TANIZAWA SEISAKUSHO + MET PROJECT (POT / LAMP)	J. WALTER THOMPSON JAPAN Tokyo	JAPAN	Short List
ABSORBPLATE THAI HEALTH PROMOTION FOUNDATION THAIHEALTH	BBDO BANGKOK	THAILAND
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND	Grand Prix
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD	DENTSU INC. Tokyo	JAPAN	Short List
SAFETY SELFIE TOYOTA MOTOR ASIA PACIFIC SAFETY CAMPAIGN	DELPHYS SINGAPORE	SINGAPORE
LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION AUSTRALIA LANDCRUISER	SAATCHI & SAATCHI Sydney	AUSTRALIA	Innovation Spike
KNORR ALWAYS ON, ALWAYS INSPIRE UNILEVER KNORR	PHD Shanghai	CHINA

A01 Innovative Technology
BLACK MIRROR
/ BLACK MIRROR

CHE PROXIMITY Melbourne

AUSTRALIA
CRAFTED BY MY HEART
/ JEWELRY CUSTOMIZATION APP

DDB GROUP HONG KONG

HONG KONG
LYRIC SPEAKER
/ LYRIC SPEAKER

SIX Tokyo

JAPAN
LIFE GUARD BADGE
/ PUBLIC SERVICE

CHEILPENGTAI Beijing

CHINA
GPS HAND
/ WELL-BEING

CHEILPENGTAI Beijing

CHINA
SINGING NATURE
AVEX MANAGEMENT / NEW MUSIC PROMOTION FOR SHINICHI OSAWA

J. WALTER THOMPSON JAPAN Tokyo

JAPAN
CREATE THE CURRENT FACE OF MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA

HAVAS WORLDWIDE SHANGHAI

CHINA
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH

SERVICEPLAN KOREA Seoul

SOUTH KOREA

Short List
VIDEO LYRICS
EAT KANAZAWA / PRODUCT

DENTSU INC. Tokyo

JAPAN
SWIRL
GOOGLE / OK GOOGLE/ GOOGLE MAPS

FINCH Sydney

AUSTRALIA
REWORD
HEADSPACE / REWORD

LEO BURNETT MELBOURNE

AUSTRALIA
NO SALT RESTAURANT
ISHII CLINIC / ELECTRO ‘SALT-FLAVOURED’ FORK

J. WALTER THOMPSON JAPAN Tokyo

JAPAN

Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL

McCANN MELBOURNE

AUSTRALIA
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND

LEO BURNETT SYDNEY

AUSTRALIA

Short List
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS

CHEIL WORLDWIDE Seoul

SOUTH KOREA
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG

HAKUHODO INC. Tokyo

JAPAN
CARE COMMUNICATOR
SPECIAL NURSING HOME FOR THE AGED HOHOEMINOSONO / SPECIAL NURSING HOME HOHOEMINOSONO

DENTSU INC. Tokyo

JAPAN
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA

Y&R SINGAPORE

SINGAPORE