The Campaign

As the people in the experiment cannot respond at all, the caregivers sometimes ask themselves ‘’ Am I giving the right kind of care? “ Needless to say, all medicine/ nursing is based on communication. Therefore, understanding the patients is the most important thing. Even if the patients cannot reply, they have feelings and emotions. In order to communicate with severe bedridden patients, it is important to provide the ways to convey their condition and feelings. That’s why we developed this app to understand how the critically injured patients feel.

Creative Execution

Basically, the current approach of brain wave analysis is to analyze just the bandpass of brain waves like alpha wave. However, brain activity is not always based on the bandpass. It is required to analyze the bio signals in more detail. Our approach is to analyze the brainwave into each frequency. The method leads us to discover the characteristic pattern when human beings feel specific feelings.(ex when people feel their interest, brainwave fires 4Hz distinctively) The sophisticated signal processing approach succeeded the analysis of feelings simply.

The percentage of correct answers (satisfaction) of this algorithm averaged 75%. This app is already used at some hospital, nursing facilities and also at general companies. The person using the app feels positive, as they think “we are convinced that the patients understand what we are saying”, “we can give PERSONAL care, not general care.” The greatest achievement is that we testified that patients know compassion from the family/ caregivers even if they aren’t conscious. This fact has allowed us to recover the communication between patients and caregivers/ families. These algorithms are presented at academic conferences, and is based on scientific evidence.

1. Clarify the relationship between the bio signals and the human feelings based on our sophisticated signal processing approach. 2. Have the potential to apply the algorithms to other field like marketing and R&D.