The Campaign

Gululu uses an imaginative story and child-centered gaming techniques to turn something that is normally boring into something FUN! Gululu takes away parents’ frustration of having to goad their children to drink enough water (and to not drink sugary beverages), and inspires kids to develop healthy habits that will persist beyond childhood using a smarter-than-smart water bottle + cloud-based app developed by Bowhead Technology.

Creative Execution

Our Gululu team spent 4 months to develop the concept of our interactive water bottle + app through a series of exploratory and ethnographic research, and co-creation workshops with kids. Once we had a winning idea, we began to design the bottle and app so that kids and parents would have the ultimate smooth and happy user experience. Our bottle is made at Foxconn in Guanlan, China using BPA-free materials and meets or exceeds all relevant US regulatory standards for electronic devices. We successfully developed a product suitable for kids’ lifestyles that is both shatterproof and leak-proof.

In our previous quantitative survey, 88% of our target millennial parents expressed strong purchase intent. Gululu interactive bottles have been distributed to nearly 100 pilot users in Taiwan, Shanghai, Beijng, San Franciso Bay Area and New York since March. Bowhead Technology who made Gululu Interactive Bottles also has accumulated orders from resellers adding up to over USD 100K. Further sales will be expected from its KickStarter campaign coming in late May.

Our bottle is packed with technology that integrates innovative hardware, software, a gaming engine, sophisticated sensors, and a mobile device app. When a child drinks water from the bottle, the motion sensor, inclinometer, and water level sensors all generate data about the amount of water consumed. Once Gululu is connected to WIFI, children’s drinking data are automatically uploaded to the cloud and parents are quickly informed through the app.