PARADISE HILL

TitlePARADISE HILL
ClientMINISTRY OF SOCIAL DEVELOPMENT
Product/ServiceCAMPAIGN FOR ACTION AGAINST FAMILY VIOLENCE
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantFCB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation FCB NEW ZEALAND Auckland, NEW ZEALAND
Media FCB NEW ZEALAND Auckland, NEW ZEALAND
Production FCB NEW ZEALAND Auckland, NEW ZEALAND

This campaign directly targeted and reached a specific, hard to reach market – high-income New Zealanders dealing with and living alongside domestic violence. It then elicited a measurable response from this market. The publication in which the execution lived was also sent direct to subscribers living within these high-income communities – literally to the home, or to the neighbours of the family where the problem was occurring.

Credits

Name Company Position
Matt Williams FCB New Zealand Creative/Copywriter
Freddie Coltart FCB New Zealand Creative/Art Director
James Mok FCB New Zealand Regional Executive Creative Director
Tony Clewett FCB New Zealand Executive Creative Director
Regan Grafton FCB New Zealand Executive Creative Director