ODYSEE

TitleODYSEE
ClientCELCOM AXIATA BERHAD
Product/ServiceCORPORATE
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantM&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA

The Campaign

Instead of merely preaching about looking out for early signs of visual impairment that can lead to blindness we created THE WORLD’S FIRST MOBILE GAME THAT CAN BE PLAYED WITH YOUR EYES CLOSED. Besides entertaining, we gamified education about eye-care. The game also included eye-checks for 3 common types of Visual Impairment.

Creative Execution

We turned the mobile phone into a blind man's walking stick. The game has 3 levels: The Park; The Market; and The Street. Each level sets a challenge. The gamer has to navigate to a set destination only by using just audio cues. At the end of each level, a simple eye check tests gamers for a distinctive visual impairment. Through the game, we combine awareness and an eye-check in an entertaining way.

Significant increase in awareness was achieved through PR and downloads. However, a lot more can be achieved if celebrities can push for greater awareness of the game. And that's something we are hoping to achieve in the near future. Besides the Android version, we are also working on an iPhone version. This too we feel will help increase awareness greatly.

The gamers could take simple eye-checks at the end of each level, within the game itself. For more specialized eye checks they could contact Save One's Sight Missions.

Credits

Name Company Position
Farrokh Madon M&C Saatchi Chief Executive Officer
Yee Wai Khuen M&C Saatchi Creative Director
Keith Tang M&C Saatchi Creative Director
Merry Chen M&C Saatchi Art Director
Chew Pei Lyn M&C Saatchi Art Director
Terianne Campos M&C Saatchi Copywriter
Foo Yan Wen M&C Saatchi Project Manager
Michael Quay M&C Saatchi Planning Director
Lee Poh Li M&C Saatchi Director
Evelynn Tan M&C Saatchi Executive Producer
Phoenix Tham M&C Saatchi Agency Producer
Two AM Music Studios Two AM Music Studios Music
Sanjook Design Sanjook Design Post Production
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