LG BED CLEANER - AFRAID OF THE DARK

TitleLG BED CLEANER - AFRAID OF THE DARK
ClientLG ELECTRONICS
Product / ServiceLG BED CLEANER
CategoryA03. OTC Products/Devices
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA

Brief Explanation

Microscope photography of bed bugs and mites enables us to see what they actually look like enlarged. The headline in each execution targets parents, whose children are more at risk to sickness from these pests due to their under-developed immune systems. The main reason to believe that the LG bed cleaner is effective against these pests is stated alongside the product shot: ‘vibrates 8,000 times a minute to rid beds of bugs and mites’.

Credits

Name Company Position
Younsoo Nicole Park HS Ad Copywriter
Peter Moyse HS Ad Copywriter
Stephen Prior HS Ad Group Creative Director
Jihyun Song HS Ad Art Director
Soojung Park HS Ad Art Director