"DOESN'T INTERACT" - PAPARAZZI

Title"DOESN'T INTERACT" - PAPARAZZI
ClientGLAXOSMITHKLINE CONSUMER HEALTHCARE
Product/ServicePANADOL JOINT
CategoryA01. OTC Oral Medicines
EntrantGREY GROUP Singapore, SINGAPORE
Idea Creation GREY GROUP Singapore, SINGAPORE
Media MINDSHARE ASIA PACIFIC Singapore, SINGAPORE
Production STUDIO NUTS Rio De Janeiro, BRAZIL
Contributing GSK CONSUMER HEALTHCARE Singapore, SINGAPORE

Brief Explanation

This campaign dramatizes the claim symbolically with popular-culture analogies. In this case: a scene from the world of entertainment and showbiz. Whilst the VIP make their way along the red carpet from limousine to entrance, they are cordoned off by security - in a pill shaped area of course! Why? They don't want to interact with the hundreds of photographers and journalists... The image was created entirely in CG, made to look hyper-real.

Credits

Name Company Position
Ali Shabaz Grey Group Singapore Chief Creative Officer
Konstantin Popovic Grey Group Singapore Global Business Director & Executive VP
Madeline Woon Grey Group Singapore Senior Account Manager
Laura Boros GlaxoSmithKline Consumer Healthcare Pte Ltd Global Pain Relief Category Head
Max Kunzmann GlaxoSmithKline Consumer Healthcare Pte Ltd Global Marketing Director Pain Management Category
Preety Kumar Mindshare APAC Global Lead, Team GSK AMA
Delphin Lim MediaCom Hong Kong Business Director
Tico Moraes Studio Nuts Art Director
Alexandre Cardoso/ Victor Carneiro/ Milton Fernandez/ Rodrigo Leite/ Thiago Storino/ Marc Alrm Studio Nuts Graphic Design Team - 3D Artists & Post Production
Valeria Lima / Janaina Villas-Boas Studio Nuts Production Director and Project Director
Christopher Koh Grey Group Singapore Illustrator
Till Hohmann Grey Group Singapore Executive Creative Director and VP
Antonio Bonifacio Grey Group Singapore Creative Director
Lauren Reilly Grey Group Singapore Agency Producer