"NEVER WALK ALONE"

Short List
Title"NEVER WALK ALONE"
ClientDANCHURCHAID (DCA)
Product/ServiceDCA MINE ACTION
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantGREY GROUP Singapore, SINGAPORE
Idea Creation GREY GROUP Singapore, SINGAPORE
Media MEDIACOM Hamburg, GERMANY
Production GREAT GUNS London, UNITED KINGDOM
Production 2 CUTTERS Tokyo, JAPAN
Production 3 YESSIAN MUSIC Detroit, USA
Contributing DANCHURCHAID DCA Copenhagen, DENMARK

Brief Explanation

This film starts like it's about "the beautiful game" from a football (as in: soccer) related brand. Accompanied by the iconic hymn "You'll never walk alone", sung by fans in stadiums around the world, the camera pans past footballs beautifully placed on a light-board. All kinds of balls: old and new, bought or handmade. As the choir reaches the first peak, things change: a boy comes into view, asking the audience: "Did you see the bomb?" Just as you are wondering what he is talking about the camera goes wide and reveals the boy's missing foot. He makes his away along the balls and places a "Danger Mine" sign next to a bomblet from a cluster bomb - which disturbingly looks like a ball. Title cards urge to support #ClearThePitch and DCA in the effort to eradicate mines and unexploded ordinance killing or maiming children just wanting to play ball.

Credits

Name Company Position
Konstantin Popovic Grey Group Singapore Global Business Director & Executive VP
Till Hohmann Grey Group Singapore Executive Creative Director and VP
Antonio Bonifacio/Luis Fabra/James Dickinson/Rasiyqah Rahman Grey Group Singapore Conceptual Lead and Creative Team
Brendan Cravitz, Lauren Reilly Grey Group Singapore Agency Producers
Brian Yessian Yessian Music CCO
Richard MacCormac DanChurchAid (DCA) Head of Mine Action/Safer Communities
Nikolaj Sondergaard/ Christian Sophus Ehlers/ Anne Kristine Erhardsen/ Camilla Tollstorff Ardilso/ Mulle Juul Korsholm/ Anne Mousten/ Tobias Juhler Maureschat DanishChurchAid (DCA) Client Team
Suresh Ramaswamy/ Karishma Menon/ JunJek Low Grey Group Singapore Digital and Social Media Lead Team
James Teh Great Guns Director
Mathew Alden/ Ann Suthida Sihasavetra/ Sinthop Sophon (Jeab)/ Nattachai Kitjanawanchai (Nut Art) Great Guns Film Production Team
Michael Dragovic/ Jeff Dittenber/ Richard Rodgers/ Oscar Hammerstein II Yessian Music Sound Team
Timo Otsuki/ Shumpei Negami Cutters Film Production Team
Ryan McGuire/ Ben Conkey/ Toshiki Kamei/ Dr. Yu/ Tomomi Ogawa Cutters Editing and Post Production Team
Huma Qureshi, Yanrong Pang Grey Group Singapore PR Team
Links
Website URL