LIFE REPLACES PAIN

TitleLIFE REPLACES PAIN
ClientGLAXOSMITHKLINE CONSUMER HEALTHCARE
Product/ServicePANADOL
CategoryA01. OTC Oral Medicines
EntrantGREY GROUP Singapore, SINGAPORE
Idea Creation GREY GROUP Singapore, SINGAPORE
Idea Creation 2 METHOD STUDIOS Sydney, AUSTRALIA
Media MINDSHARE ASIA PACIFIC Singapore, SINGAPORE
Production METHOD STUDIOS Sydney, AUSTRALIA
Contributing GSK CONSUMER HEALTHCARE Singapore, SINGAPORE

Brief Explanation

What if we literally allowed viewers to see life from the unique perspective of the world's trusted pain reliever Panadol? Resisting the temptation to science-talk or to feature bland pain moments, this film dramatizes the actual benefit of taking a Panadol product in a never-done before style: life free of pain, at work, at home, at play, with friends and family, in many different places - on a capsule shaped planet Earth. Prompted by a hand taking a Panadol capsule the seamless journey starts: from Australia's beaches to a family lunch in Latin America to a construction site in the Middle East to a symbolic metropolis and finally ending in China. In all scenarios objects in capsule shape reaffirm the iconic design idea: the paddle boards, the lunch table, the blue-print, the football stadium, the floating candles. Indeed: when pain is gone, life takes its place...

Credits

Name Company Position
Konstantin Popovic Grey Group Singapore Global Business Director & Executive VP
Madeline Woon Grey Group Singapore Senior Account Manager
Laura Boros GlaxoSmithKline Consumer Healthcare Pte Ltd Global Pain Relief Category Head
Max Kunzmann GlaxoSmithKline Consumer Healthcare Pte Ltd Global Marketing Director Pain Management Category
Preety Kumar Mindshare APAC Global Lead, Team GSK AMA
Delphin Lim MediaCom Hong Kong Business Director
Till Hohmann Grey Group Singapore Executive Creative Director and VP
Antonio Bonifacio Grey Group Singapore Creative Director
Lauren Reilly Grey Group Singapore Agency Producer
Andrew Shostak Method Studios Head of Commercial Asia Pacific
Richard Swan Method Studios Director
Tyrone Estephan/ Johnny Greally Method Studios Executive Producer/ Live Action Producer
Benjamin Shirley/ Chris Webb Method Studios Director Of Photography/ 1st Assistant Director
Guy Alexander/ Alistair Smith Heliguy Drone Pilots
Jialing Danni Zhang/ David Edwards/ Betrand Polvika/ Stefan Litterini/ Ryan Maddox/ Mike James Method Studios VFX/ Flame/ Nuke/ 3D/ CG team