Title | DISCRIMINATION |
Brand | GALDERMA |
Product / Service | MIRVASO |
Category | E01. Pharma, Vaccines & Biotech aimed at Healthcare Professionals |
Entrant | McCANN HEALTH Sydney, AUSTRALIA |
Idea Creation | McCANN HEALTH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
june laffey | McCann Health | Executive Creative Director |
vanessa reynolds | McCann Health | Copywriter |
kate chisnall | McCann Health | Art Director |
Andrew Goldie | Andrew Goldie photography | Photographer |
linda crofts | McCann Health | medical writer |
ana jebeili-javan | McCann Health | Account Manager |
A real rosacea sufferer speaks about how she has suffered throughout her life because of the colour of the skin. She talks about lack of confidence - finding it hard to get a partner or a job and how life is hard. We created the drama of the piece by blocking out her face into silhouette so you would think she is coloured and the discrimination is racial - until the lights come on and her rosacea is revealed. She then appeals to doctors to end the discrimination. Mirvaso is the answer to the problem - a treatment that can make the rosacea disappear.