WORLD OF NUTRITION

TitleWORLD OF NUTRITION
ClientNESTLÉ
Product/ServiceSHSH
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantMcCANN HEALTH Sydney, AUSTRALIA
Idea Creation McCANN HEALTH Sydney, AUSTRALIA
Production FSM Sydney, AUSTRALIA

Brief Explanation

Our client Nestle wanted to create an online video to create interest in a new health portal that covers the first 1000 days of development. To help guide mum on nutritional choices from conception to two years, we had a simple idea: create a world that looks good enough to eat. The idea came from an insight (also our tag line) that for children, Their world is built on nutrition. Our idea was to bring this to life, with real vegetables and fruit. A world where trees were made from broccoli, where picnic blankets were made from swiss cheese and balloons were made from cherry tomatoes. We saw young families, toddlers and mums thrive and play in this healthy environment, going from one scene of play/relaxation to the next.

Credits

Name Company Position
june laffey McCann Health Executive Creative Director
vanessa reynolds McCann Health Copywriter
kate chisnall McCann Health Art Director
penny brown McCann Agency Producer
marie lehur McCann Health Account Director
emile rademeyer FSM Director
andreas wanda fsm Director
sarah cloutier FSM Executive Producer
anna greensmith FSM Producer
Links
Video URL