TON-TON VOICE SUMO

TitleTON-TON VOICE SUMO
ClientGERIATRIC HEALTH SERVICES FACILITY HITORIZAWA
Product/ServiceREHABILITATION SERVICE
CategoryE04. Education & Services aimed at Healthcare Professionals
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production TONGULLMAN OSAKA, JAPAN
Production 2 TAIYO KIKAKU Tokyo, JAPAN

The Campaign

A new type of rehabilitation to improve throat function was needed to prevent choking death of elderly. It must be fun, effective, and simple so that everybody including people sitting in a wheel chair can participate. We developed a fun method of rehabilitation "TON-TON VOICE SUMO" in cooperation with occupational therapists.

Creative Execution

We first launched "TON-TON VOICE SUMO" on 27/1/2016, at generic health services facility HITORIZAWA. On this day, about 20 people enjoyed the rehabilitation. Second implementation was on 29/2/2016 at the same place, and at this time more than 60 people played, including not only elderly but the staffs who work at the facility. Kounandai Hospital and Heart-warm Clinic are scheduled for the next implementation.

Elderly were engrossed by this method, and shouted "TON-TON" many times. Occupational therapists were impressed by this success. It also contributed to increased communication across the entire care facility. "TON-TON VOICE SUMO" has been highly acclaimed by numerous media outlets including Japan's major TV shows, and many hospitals and clinics are currently making plans for its implementation.

The sumo ring vibrates with the players' voice as they say "TON-TON", meaning "Go! Go!"which then moves the sumo wrestlers in this mechanism. To maximize elderly's interest, we chose the most popular sport for them, Sumo wrestling, as a base of this rehabilitation.

Credits

Name Company Position
Tsudou Honda DENTSU INC. Creative Director/Art Director
Tomohiro Sawada DENTSU INC. Creative Director
Atsushi Otaki DENTSU INC. Copy Writer/Creative Technologist/Planner
Kyosuke Fukuoka DENTSU INC. Copy Writer/Planner
Emi Kaminaga DENTSU EAST JAPAN INC. Art Director
Toru Suwa DENTSU INC. Planner
Hisashi Tanaka DENTSU INC. Planner
Kodai Horita DENTSU INC. Technical Director
Yuta Takeuchi DENTSU INC. Technical Director
Hiroyuki Mizuno Tongullman Inc. Technical Producer
Shota Kugawa Tongullman Inc. Technical Designer
Richard Schembri Tongullman Inc. Technical Engineer
Nobuhiro Kobayashi Tongullman Inc. Technical Director
Katsuya Fujisaki TAIYO KIKAKU co.,ltd. Film Producer
Hirotaka Tochihara TAIYO KIKAKU co.,ltd. Film Producer
Youdai Kita TAIYO KIKAKU co.,ltd. Film Director /Photographer/Editer
Tetsuro Hirano TAIYO KIKAKU co.,ltd. Director of Photographer
Masakazu Ido DENTSU INC. Planner
Kenichi Yoshioka DENTSU INC. Planner
Kenichi Yoshioka DENTSU INC. Planner
Satoshi Yamamoto DENTSU INC. Planner
Naoya Kudo DENTSU INC. Planner
Tomohiro Takahashi Free Lighting Director
Keisuke Nambu TFC Plus corporation Photographer
Ken Nobuhara Free Production Manager
Shouki Tanizawa TAIYO KIKAKU co.,ltd. Production Manager
Tatsuhiko Shibuya DEGITAL GARDEN INC. Editor
Naomi Okuyama DEGITAL GARDEN INC. Editor
Nanako Tani DENTSU INC. Planner
Yuuki Abe DENTSU INC. Planner
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