Title | HAPPY METER |
Brand | SAPPE PUBLIC COMPANY |
Product / Service | SAPPE BEAUTI DRINK |
Category | A04. Nutraceuticals |
Entrant | DENTSU MEDIA THAILAND Bangkok, THAILAND |
Media | DENTSU MEDIA THAILAND Bangkok, THAILAND |
Idea Creation | DENTSU MEDIA THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Ms. Arveepan Malairat | Dentsu media Thailand | Excecutive Planning Director |
Mr. Khirirath Chewwattakee | Dentsu media Thailand | Media Buyer |
Mr. Norasit Sitivechvichit | Dentsu media Thailand | Executive Director of Digital Business |
Mr. Ratthi Chatdamrongsak | Dentsu media Thailand | Digital Strategic & Business Development Director |
Ms.Sarochinee Simargool | Dentsu media Thailand | Digital Business Development Manager |
Mr. Yoichi Niwa | Dentsu media Thailand | Executive Coordinator |
Mr. Au-rin Phongsobhon | Dentsu media Thailand | Digital Creative Director |
Mr. Watcharapong Sangmek | Dentsu media Thailand | Digital Creative Group Head |
Mr. Keerati Anurakpradorn | Dentsu media Thailand | Digital Planning Director |
Ms. Wanutchaporn Surittikul | Dentsu media Thailand | Digital Planning Supervisor |
Ms. Wasawan Angkasuwan | Dentsu media Thailand | Senior Planning Manager |
Ms. Napassara Chulwong | Dentsu media Thailand | Senior Media Planner |
Mr. Nattapong Pianprasong | Dentsu media Thailand | Associate Trading Director |
Sappe took “Sappe Happy Meter” on the field at Siam Square, a teenage hang-out hotspot in Bangkok. The brand wants to find out what factor triggers women’s happiness when eating. The test started out with various stimuli ie. a cute little dog, a popped balloon, etc. to show how the tester’s emotion altered with each experience. The real test that followed was for the testers to drink multiple beverages and see if their emotion changes; “happy” emotion seen as “blooming flower” and “not-so-happy” seen as “wilting flowers”. Then the testers peeled of stickers on glasses to reveal each beverages’ calories intake. Finally, we see how high and low calories affected their emotion: unhappy and happy respectively.