HAPPY METER

TitleHAPPY METER
ClientSAPPE PUBLIC COMPANY
Product/ServiceSAPPE BEAUTI DRINK
CategoryA04. Nutraceuticals
EntrantDENTSU MEDIA THAILAND Bangkok, THAILAND
Media DENTSU MEDIA THAILAND Bangkok, THAILAND
Idea Creation DENTSU MEDIA THAILAND Bangkok, THAILAND

Brief Explanation

Sappe took “Sappe Happy Meter” on the field at Siam Square, a teenage hang-out hotspot in Bangkok. The brand wants to find out what factor triggers women’s happiness when eating. The test started out with various stimuli ie. a cute little dog, a popped balloon, etc. to show how the tester’s emotion altered with each experience. The real test that followed was for the testers to drink multiple beverages and see if their emotion changes; “happy” emotion seen as “blooming flower” and “not-so-happy” seen as “wilting flowers”. Then the testers peeled of stickers on glasses to reveal each beverages’ calories intake. Finally, we see how high and low calories affected their emotion: unhappy and happy respectively.

Credits

Name Company Position
Ms. Arveepan Malairat Dentsu media Thailand Excecutive Planning Director
Mr. Khirirath Chewwattakee Dentsu media Thailand Media Buyer
Mr. Norasit Sitivechvichit Dentsu media Thailand Executive Director of Digital Business
Mr. Ratthi Chatdamrongsak Dentsu media Thailand Digital Strategic & Business Development Director
Ms.Sarochinee Simargool Dentsu media Thailand Digital Business Development Manager
Mr. Yoichi Niwa Dentsu media Thailand Executive Coordinator
Mr. Au-rin Phongsobhon Dentsu media Thailand Digital Creative Director
Mr. Watcharapong Sangmek Dentsu media Thailand Digital Creative Group Head
Mr. Keerati Anurakpradorn Dentsu media Thailand Digital Planning Director
Ms. Wanutchaporn Surittikul Dentsu media Thailand Digital Planning Supervisor
Ms. Wasawan Angkasuwan Dentsu media Thailand Senior Planning Manager
Ms. Napassara Chulwong Dentsu media Thailand Senior Media Planner
Mr. Nattapong Pianprasong Dentsu media Thailand Associate Trading Director
Links
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