| Title | YOUR TOUCH IS ENOUGH, MOM |
| Brand | JOHNSON & JOHNSON PHILIPPINES |
| Product / Service | JOHNSON'S BABY |
| Category | A05. Other Products |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Idea Creation | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Production | STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Stephan Domingo | BBDO GUERRERO | Copywriter |
| Ethel Dino-Datario | BBDO GUERRERO | Group Account Director |
| Cj Roque | BBDO GUERRERO | Head of Accounts |
| Debbie Ildefonso | BBDO GUERRERO | Senior Account Manager |
| Jheric Delos Angeles | BBDO GUERRERO | Digital Account Director |
| Ethel Sanchez | BBDO GUERRERO | Deputy Head of Planning |
| Natalie Ang | BBDO GUERRERO | Strategic Planner |
| Chris Martinez | Straight Shooters | Director |
| David Guerrero | BBDO Guerrero | Creative Chairman |
| Dale Lopez | BBDO Guerrero | Executive Creative Director |
| Roshan Nandwani | BBDO Guerrero | Head of Digital |
| Lizther Castaneda | BBDO GUERRERO | Associate Creative Director |
| Georgina Angsanto | BBDO GUERRERO] | Creative Director |
| Ino Magno | Just Add Water | Producer |
We see the every day life of a typical mom. However, she seems to be ignoring the cries of her child. But when the mom finally realizes her son needs her, she immediately rushes to comfort her child. Only then do we realize that the mother is actually deaf. So she expresses her love through touch. We end with the child cupping the mom’s face, reciprocating her affection.