| Title | SING IT OUT |
| Brand | BAYER |
| Product / Service | CANESTEN |
| Category | E05. Education & Services aimed at Non-Healthcare Professionals |
| Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Idea Creation | J. WALTER THOMPSON HONG KONG, HONG KONG |
| Media | MAXUS GLOBAL Hong Kong, HONG KONG |
| Production | ANSWERMARK Hong Kong, HONG KONG |
| Production 2 | WOW MUSIC LTD Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Simon Welsh | J. Walter Thompson Hong Kong | Chief Creative Officer |
| Eggtart Chow | Answermark Limited | Flim Director |
| Avis Or | Answermark Limited | Flim Producer |
| Sebastian Poon | N/A | Music Producer |
| Quentin Yeong | J. Walter Thompson Hong Kong | Group Creative Director |
| Andy Wong | J. Walter Thompson Hong Kong | Associate Creative Director |
| Jazon Chan | J. Walter Thompson Hong Kong | Senior Art Director |
| Anthony Leung | J. Walter Thompson Hong Kong | Head of TV |
| Josephine Leung | J. Walter Thompson Hong Kong | Account Director |
| Patience Lai | J. Walter Thompson Hong Kong | Senior Account Manager |
| Answer Lip | J. Walter Thompson Hong Kong | Senior Account Executive |
| Kaycee Li | J. Walter Thompson Hong Kong | Strategic Planner |
The film is a karaoke version of our viral YouTube music video, which people could sing along to in Hong Kong's most popular Karaoke Box. At first it appears to be just a love song about a women's secret love for a young man. She's too shy and embarrassed to speak up. But then it transpires that something else is afflicting her and causing her suffering and shame: Vaginal Yeast Infection. A friend tells her (in song) that it's perfectly normal and nothing to be ashamed of. They end up in a pharmacy,where her beloved runs in and calls out her name.