SING IT OUT

TitleSING IT OUT
ClientBAYER
Product/ServiceCANESTEN
CategoryE05. Education & Services aimed at Non-Healthcare Professionals
EntrantJ. WALTER THOMPSON HONG KONG, HONG KONG
Idea Creation J. WALTER THOMPSON HONG KONG, HONG KONG
Media MAXUS GLOBAL Hong Kong, HONG KONG
Production ANSWERMARK Hong Kong, HONG KONG
Production 2 WOW MUSIC LTD Hong Kong, HONG KONG

Brief Explanation

The film is a karaoke version of our viral YouTube music video, which people could sing along to in Hong Kong's most popular Karaoke Box. At first it appears to be just a love song about a women's secret love for a young man. She's too shy and embarrassed to speak up. But then it transpires that something else is afflicting her and causing her suffering and shame: Vaginal Yeast Infection. A friend tells her (in song) that it's perfectly normal and nothing to be ashamed of. They end up in a pharmacy,where her beloved runs in and calls out her name.

Credits

Name Company Position
Simon Welsh J. Walter Thompson Hong Kong Chief Creative Officer
Eggtart Chow Answermark Limited Flim Director
Avis Or Answermark Limited Flim Producer
Sebastian Poon N/A Music Producer
Quentin Yeong J. Walter Thompson Hong Kong Group Creative Director
Andy Wong J. Walter Thompson Hong Kong Associate Creative Director
Jazon Chan J. Walter Thompson Hong Kong Senior Art Director
Anthony Leung J. Walter Thompson Hong Kong Head of TV
Josephine Leung J. Walter Thompson Hong Kong Account Director
Patience Lai J. Walter Thompson Hong Kong Senior Account Manager
Answer Lip J. Walter Thompson Hong Kong Senior Account Executive
Kaycee Li J. Walter Thompson Hong Kong Strategic Planner
Links
Supporting Webpage