ALL FOR THAT FIRST HELLO

TitleALL FOR THAT FIRST HELLO
ClientBAYER
Product/ServiceOTC MEDICATION
CategoryA04. Nutraceuticals
EntrantJ. WALTER THOMPSON Shanghai, CHINA
Idea Creation J. WALTER THOMPSON Shanghai, CHINA
Production GWANTSI Shanghai, CHINA
Production 2 MIX STUDIO Shanghai, CHINA

Brief Explanation

In China, expecting fathers are not allowed into ultrasound rooms. This reality makes it hard for Chinese fathers to feel involved in the pregnancy, inadvertently creating an emotional distance between them and their wives. So much so, this has been accepted as a way of life. All for That First Hello is a film that documents how Elevit created a wearable device that gave three fathers-to-be an experience they have been missing out. Shaped like a detachable pocket, this device recreates the pulsating sensation of their unborn babies’ heartbeats via ultrasound data. With their wives by their side, the fathers experienced their baby’s heartbeat against their chest. Immediately it dawned on them that this was the first time they felt so close to their babies, overwhelming them with joy.

Credits

Name Company Position
Henry & Ssong Gwantsi Director
Elaine Pang Gwantsi Producer
Paul Lan Gwantsi Editor
Brian Lee Gwantsi Editor
Mego Lin Gwantsi Cameraman
Chiara Capitanio J. Walter Thompson Shanghai Business Director
Joanna Zhao J. Walter Thompson Shanghai Senior Account Director
Echo Zhang J. Walter Thompson Shanghai Account Manager
Beni Bao J. Walter Thompson Shanghai Senior Account Executive
Brian Ng J. Walter Thompson Shanghai Head of Planning
Violet Zhao J. Walter Thompson Shanghai Planner
Gavin Lum J. Walter Thompson Shanghai Digital Director
Shang Da J. Walter Thompson Shanghai Social Media Manager
Valentine Hsia J. Walter Thompson Shanghai Social Media Manager
Gomi Gao J. Walter Thompson Shanghai Social Writer
Reus Hu J. Walter Thompson Shanghai Social Writer
Dora Zhou J. Walter Thompson Shanghai Producer
Andy Loo Always (Shanghai) Marketing Services Co., Ltd Digital Director
Deepwhite Gwantsi Composer
Norman Tan J. Walter Thompson Shanghai Chief Creative Officer
Mankit Auyeung J. Walter Thompson Shanghai Group Creative Director
Justin Leung J. Walter Thompson Shanghai Associate Creative Director
Anna Yang J. Walter Thompson Shanghai Associate Art Director
Selwyn Low J. Walter Thompson Shanghai Associate Creative Director
Hsien Chao J. Walter Thompson Shanghai Copywriter
Sean Tang J. Walter Thompson Shanghai Senior Designer
Connie Chua J. Walter Thompson Shanghai Head of Production
Joe Li / Producer