Title | SOS RUNNING MAN |
Brand | SIGMU SECOM |
Product / Service | SIGMU AED (AUTOMATED EXTERNAL DEFIBRILLATOR) |
Category | B01. Education & Awareness (incl. Fundraising and Advocacy) |
Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Idea Creation | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Production | INNOVATION FILMS Tapei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Peggy Hsieh | Inspire Advertising | Executive Creative Director |
Joni Chou | Inspire Advertising | Associate Creative Director |
SHEN,YI-QUAN | Innvate Films | Director |
Kimmy Liao | Innvate Films | Producer |
Edward Tai | Inspire Advertising | Account Director |
Daphne Yu | Inspire Advertising | Account Director |
Tony Chang | Inspire Advertising | Account Director |
Phoenix Yu | Inspire Advertising | Account Executive |
Slash Yin | Inspire Advertising | Associate Creative Director |
Frances Chen | Inspire Advertising | Account Executive |
AED is considered as a low relevancy and non- non motivational device in Taiwan. They are only required to be equipped in public places. However, according to client, SIGMU’s research, There are over 80% cardiac arrest’s victims occurred at home. There are only 5 minutes of “golden time” to save lives. Therefore our communication strategy is create the needs for people to allocated in their community. We invited several record holders, filmed testimonial with these fastest Taiwanese runner and the virtual victims to create the fear and remind the needs.