INVISIBLE WALL - LAST TIME

TitleINVISIBLE WALL - LAST TIME
ClientCARE LATEX
Product/ServiceCARE LATEX/CONDOM
CategoryA03. OTC Products/Devices
EntrantY&R MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation Y&R MALAYSIA Kuala Lumpur, MALAYSIA

Brief Explanation

Our poster campaign will demonstrate the benefit of our ultra thin variant. We dramatised its benefit by showing the sperm’s inability to fulfill its purpose in several situations, as an invisible barrier stood in its way. To deliver the idea that our product is hardly noticeable when in use.

Credits

Name Company Position
Gigi Lee Y&R Malaysia Executive Creative Director
Emir Shafri Y&R Malaysia Creative Director
Joshua Tay Y&R Malaysia Creative Director
Gigi Lee Y&R Malaysia Art Director
Emir Shafri Y&R Malaysia Copywriter
Image Rom - Photographer
TL Tan, Louie Hoo Y&R Malaysia Art Buyer
Joshua Tay Y&R Malaysia Art Director
Shireen Ang Y&R Malaysia Art Director
Lai Wai Yeap Y&R Malaysia Art Director
Azeril Johari Y&R Malaysia Copywriter
Joshua Tay Y&R Malaysia Designer
Shireen Ang Y&R Malaysia Designer
Lai Wai Yeap Y&R Malaysia Designer
Joshua Tay Y&R Malaysia Illustrator
Yew Jun Ken Y&R Malaysia Illustrator
Lai Wai Yeap Y&R Malaysia Typographer
Herman Aziz, Michelle Ngu, Ong Soon Keng Y&R Malaysia Account Supervisor
Tan Wei Xiang Care Latex Sdn Bhd Sales Manager
Foo Hann Lim Care Latex Sdn Bhd Executive Director