| Title | PHODOGRAPHER |
| Brand | MARS JAPAN |
| Product / Service | MARS JAPAN |
| Category | A01. Direction |
| Entrant | BBDO JAPAN Tokyo, JAPAN |
| Idea Creation | BBDO JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaki Honda | BBDO Japan | Creative Director |
| Masaki Honda | BBDO Japan | Executive Creative Director |
| Tatsuro Kumaki | I&S BBDO inc. | Copywriter |
| Takuya Miyamoto | I&S BBDO inc. | Art Director |
| Yukina Oshibe | I&S BBDO inc. | Planner |
Dogs were always the ones being photographed. What if they take photos of the family they live with? Here is the debut of dogs as “PhoDOGrapher”. Under a collaboration of MARS Japan pet food brands, this project was released for a national “Smile Day” on Feb. 5th.
In Japan, the number of dog owners have been decreasing every year. MARS, as a petcare leading company, wanted to demonstrate how dogs are playing an important role in our life. Dogs were always the ones being photographed. What if they take photos of the family they live with? Here is the debut of dogs as “PhoDOGrapher”. We invited 3 dog owner families and gave surprise photo shoots by their loved dogs.