| Title | AHHH GRRR. THIS IS PURE. |
| Brand | PURE INTERNATIONAL |
| Product / Service | PURE FITNESS / PURE YOGA |
| Category | A09. Sound Design |
| Entrant | PURE INTERNATIONAL Hong Kong, HONG KONG |
| Idea Creation | PURE INTERNATIONAL Hong Kong, HONG KONG |
| Media | PURE INTERNATIONAL Hong Kong, HONG KONG |
| PR | PURE INTERNATIONAL Hong Kong, HONG KONG |
| Production | IGLOO FILM Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Ezra Emerson | Igloo Film | Managing Director |
The film is built around a soundtrack of organic sounds recorded in Pure Fitness and Yoga studios and the expressions people make, both facially and vocally, whilst exercising, culminating in a 'Pure' moment: Feel the AHHH of Yoga. Get the GRRR of Fitness - the zone where nothing else exists - just you. Everything was shot on location at Pure facilities using in-house instructors as talent.