| Title | #MINOHODOSHIRAZU (DON'T KNOW YOUR PLACE) |
| Brand | NIKE |
| Product / Service | NIKE |
| Category | A06. Editing |
| Entrant | CUTTERS Tokyo, JAPAN |
| Idea Creation | DICTIONARY FILMS Tokyo, JAPAN |
| Idea Creation 2 | WIEDEN+KENNEDY TOKYO, JAPAN |
| Media | WIEDEN+KENNEDY TOKYO, JAPAN |
| PR | WIEDEN+KENNEDY TOKYO, JAPAN |
| Production | DICTIONARY FILMS Tokyo, JAPAN |
| Production 2 | WIEDEN+KENNEDY TOKYO, JAPAN |
| Contributing | CUTTERS Tokyo, JAPAN |
| Contributing 2 | PIANO Tokyo, JAPAN |
| Contributing 3 | B-PRO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kosuke Sasaki | Wieden+Kennedy Tokyo | Broadcast Producer |
| Paula Bloodworth | Wieden+Kennedy Tokyo | Strategic Planner |
| Maria Correa | Wieden+Kennedy Tokyo | Strategic Planner |
| Itaru Hagino | Wieden+Kennedy Tokyo | Strategic Planner |
| Keisuke Koumae | Wieden+Kennedy Tokyo | Designer |
| Ayano Takase | Wieden+Kennedy Tokyo | Designer |
| Daisuke Asada | Wieden+Kennedy Tokyo | Designer |
| Eriko Wakabayashi | Wieden+Kennedy Tokyo | Designer |
| Reiko Kawaguchi | Widen+Kennedy Tokyo | Digital Producer |
| Joaquin Zuluaga | Wieden+Kennedy Tokyo | Production Assistant |
| Lizzie Murray | Wieden+Kennedy Tokyo | Studio Manager |
| Yoko Onodera | Wieden+Kennedy Tokyo | Production Manager |
| Peter Grasse | Dictionary Films | Executive Producer |
| Omri Cohen | Dictionary Films | Director |
| Kristof Brandl | Dictionary Films | Director of Photography |
| Ryan McGuire | Cutters | Editor, Managing Director |
| Naoko Miyamoto | Michaelgion | Line Producer |
| Naoko Miyamoto | Michaelgion | Line Producer |
| Mike Farr | Wieden+Kennedy Tokyo | Executive Creative Director |
| Tota Hasegawa | Wieden+Kennedy Tokyo | Executive Creative Director |
| Hiroshi Kuyama | Wieden+Kennedy Tokyo | Creative Director |
| Azsa West | Wieden+Kennedy Tokyo | Creative Director |
| Yohei Adachi | Wieden+Kennedy Tokyo | Art Director |
| Andrew Miller | Wieden+Kennedy Tokyo | Creative Director |
| Takeshi Amata | Wieden+Kennedy Tokyo | Copywriter |
| Ryan Johnson | Wieden+Kennedy Tokyo | Account Executive |
| Tatsuya Horikoshi | Wieden+Kennedy Tokyo | Account Director |
| Casey Yoneyama | Wieden+Kennedy Tokyo | Account Manager |
| Ben Conkey | Cutters | Colorist |
| Dr. Yu | Cutters | Finish |
| Kana Wakabayashi | Wieden+Kennedy Tokyo | Agency Producer |
The TV spot opens with young voices from a traditional “morning meeting.” The voice over goes on to state various limits that society and educational environments have influenced and imposed over the years. The visuals show a stark contrast to the voice over, portraying young athletes aggressively challenging and breaking their limits. We hope to inspire Japanese youth with Nike’s JUST DO IT. spirit by giving them an opportunity to reevaluate and redefine the phrase “Minohodoshirazu.”