ONE B1G GIG

Short List
TitleONE B1G GIG
BrandVIRGIN MOBILE AUSTRALIA
Product / ServiceVIRGIN MOBILE AUSTRALIA
CategoryA07. Use of Original Music
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Production PHOTOPLAY FILMS Sydney, AUSTRALIA
Idea Creation ONE GREEN BEAN Sydney, AUSTRALIA

Credits

Name Company Position
Alistair Ferrier One Green Bean Head of Production
Jessica Cluff One Green Bean Senior Account Director
Emma Thompson Photoplay Films Senior Producer
Oliver Lawrance Photoplay Films Executive Producer
Scott Otto Anderson Photoplay Films Director
Dave Ladd One Green Bean Creative
Ros Payne Havas Worldwide Agency Producer
Walter Ratcliffe Freelancer Editor
Reggie Watts Freelancer Music
Serina Saroian Virgin Mobile Australia Marketing Manager / Brand / Communication
Kat Thomas One Green Bean Executive Creative Director

Brief Explanation

With Virgin Mobile Australia's product offer ONE B1G GIG - a bonus gigabyte of data for all existing and new Postpaid customers every month they listen to music streaming service Guvera, customers no longer needed to be 'datafraid' when listening to music on the go. Virgin Mobile Australia wanted to let all music lovers across the country know that one gigabyte of data for music equals about 407 songs or 21 hours of music. They enlisted the talents of US comedian and musician Reggie Watts to create a song that names 600 different Australian cities and towns on a 21 hour long track featuring only Watt's voice, a keyboard and a looping machine.

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