RIDE OF THE AAMIS

Short List
TitleRIDE OF THE AAMIS
BrandSUNCORP
Product / ServiceAAMI INSURANCE
CategoryA04. Production Design / Art Direction
EntrantOGILVY & MATHER MELBOURNE, AUSTRALIA
Idea Creation OGILVY & MATHER MELBOURNE, AUSTRALIA
Production FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Belinda Bassingthwaighte Ogilvy Account Director
Lenna Boland Ogilvy Copywriter
Karsten Jurkschat Ogilvy Art Director
David Ponce de Leon Ogilvy Executive Creative Director
Gavin MacMillan Ogilvy Head of Strategy
Belinda Danks-Woodley Ogilvy Group Account Director
Jennie McCartney Ogilvy Agency Producer
Nick Ball Finch Director
Karen Bryson Finch Executive Producer

Brief Explanation

For the first time in AAMI's history, the recognisable 'AAMI girl' and her colleagues come out from behind their desks to star in our campaign, demonstrating exactly why AAMI is not your average insurance company. From roadside assistance to income and business protection, from travel insurance to innovative apps that let you capture and lodge your insurance claim, The AAMI's are always on hand to come to the rescue in sticky situations. Set to 'Danke Schoen', the song first made famous by Wayne Newton in 1963, the humorous scenarios remind you each time and again of why it's 'Lucky you're with AAMI'.