| Title | SEVEN SUMO |
| Brand | TOYOTA MARKETING JAPAN |
| Product / Service | TOYOTA SAFETY SENSE |
| Category | A01. Direction |
| Entrant | HAKUHODO KETTLE Tokyo, JAPAN |
| Idea Creation | HAKUHODO KETTLE Tokyo, JAPAN |
| Idea Creation 2 | POOL Tokyo, JAPAN |
| Idea Creation 3 | HAKUHODO INC. Tokyo, JAPAN |
| Media | HAKUHODO KETTLE Tokyo, JAPAN |
| PR | HAKUHODO KETTLE Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Production 2 | DAY O PRODUCTIONS Los Angeles, USA |
| Name | Company | Position |
|---|---|---|
| Kentaro Kimura | HAKUHODO KETTLE | Creative Director |
| Toshiyuki Konishi | POOL inc. | Copywriter |
| Gugi Akiyama | Daily Fresh | Art Director |
| Yoshiyuki Takeda | POOL inc. | Copywriter |
| Tomoya Suzuki | HAKUHODO | Planner |
| Daisuke Shimada | Freelance | Director |
| Shinji Asano | HAKUHODO PRODUCTS | Producer |
| Yujin Kishimoto | HAKUHODO PRODUCTS | Production Manager |
| Ken Honjo | DAY O PRODUCTIONS | Production Manager |
The city of Los Angeles is thrown into an uproar by the sudden appearance of mysterious wrestlers! An entertaining new movie which surprises us with laughter, showing seven SUMO wrestlers thundering through the city with their huge bodies bouncing.
Serious but funny, disciplined but human, powerful yet safe. We outlined the common points between Sumo wrestlers and the safety features of Toyota cars.