Title | HEARTS ALIGNED |
Brand | PEDIGREE |
Product / Service | PEDIGREE |
Category | A01. Direction |
Entrant | FINCH Sydney, AUSTRALIA |
Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Production | FINCH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Corey Esse | FINCH | Managing Director / Executive Producer |
Jackie Adler | FINCH | Producer |
Luke Bouchier | FINCH | Director |
Ben Culligan | Mars Petcare | Marketing Director |
Kate Waite | Mars Petcare | Pedigree Marking Manager |
Jess Hoare | Mars Petcare | Pedigree Brand Manager |
Lachlan Martin | Mars | Digital Business Partner Manager |
Maree Edwards | Mars | Digital Operations Manager |
Nick Garrett | Clemenger BBDO | CEO |
James McGrath | Clemenger BBDO | Creative Chairman |
Ant Keogh | Clemenger BBDO | Executive Creative Director |
Sonie von Bibra | Clemenger BBDO | Agency Executive Producer |
Emma Johnson | Clemenger BBDO | Senior Producer |
Charlotte Abroms | Clemenger BBDO | Digital Producer |
Nick Short | Clemenger BBDO | Print Production |
Michael Derepas | Clemenger BBDO | Planning Director |
Sam Hodgson | Clemenger BBDO | Digital Strategist |
Giles Watson | Clemenger BBDO | Creative |
Joe Sibley | Clemenger BBDO | Creative |
Hugh Gurney | Clemenger BBDO | Copywriter |
Jake Turnbull | Clemenger BBDO | Designer |
Jess Ramsey | Clemenger BBDO | Digital Designer |
Bryce Coombe | Clemenger BBDO | Group Account Director |
Khia Croy | Clemenger BBDO | Account Director |
Lauren Peat | Clemenger BBDO | Account Manager |
Charlotte Lang | Clemenger BBDO | Account Manager |
Jordan Maddocks | FINCH | Director Of Photography |
Jon Holmes | Holmes Editing | Editor |
Paul LeCouteur | Flagstaff Studios | Sound Engineer |
Adam Russell | Mediacom | Account Director |
Hearts Aligned is an eye-opening filmed demonstration that proves, using live heart-rhythm data, that being close to your dog is healthy for us as human beings. The film reveals that the bond shared between humans and dogs is so close, that our hearts will align with one another - two completely separate species sharing one healthy heart-rhythm.
Stress increasingly is becoming a major scare to our health, however we can see dog owners and their fury friends have a connection so close it’s calming, even able to lower heart rates and reduce stress. We approached this spot with the idea to explore this unique bond between humans and dogs. We adopted a documentary style, for the audience to see the profound, and genuine connection that comes through naturally in their everyday lives together. Whilst this brought an emotionally driven story, the characters shine in their own right, capturing the honest love for their dog.