HEARTS ALIGNED

TitleHEARTS ALIGNED
BrandPEDIGREE
Product / ServicePEDIGREE
CategoryA01. Direction
EntrantFINCH Sydney, AUSTRALIA
Idea Creation CLEMENGER BBDO SYDNEY, AUSTRALIA
Production FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Corey Esse FINCH Managing Director / Executive Producer
Jackie Adler FINCH Producer
Luke Bouchier FINCH Director
Ben Culligan Mars Petcare Marketing Director
Kate Waite Mars Petcare Pedigree Marking Manager
Jess Hoare Mars Petcare Pedigree Brand Manager
Lachlan Martin Mars Digital Business Partner Manager
Maree Edwards Mars Digital Operations Manager
Nick Garrett Clemenger BBDO CEO
James McGrath Clemenger BBDO Creative Chairman
Ant Keogh Clemenger BBDO Executive Creative Director
Sonie von Bibra Clemenger BBDO Agency Executive Producer
Emma Johnson Clemenger BBDO Senior Producer
Charlotte Abroms Clemenger BBDO Digital Producer
Nick Short Clemenger BBDO Print Production
Michael Derepas Clemenger BBDO Planning Director
Sam Hodgson Clemenger BBDO Digital Strategist
Giles Watson Clemenger BBDO Creative
Joe Sibley Clemenger BBDO Creative
Hugh Gurney Clemenger BBDO Copywriter
Jake Turnbull Clemenger BBDO Designer
Jess Ramsey Clemenger BBDO Digital Designer
Bryce Coombe Clemenger BBDO Group Account Director
Khia Croy Clemenger BBDO Account Director
Lauren Peat Clemenger BBDO Account Manager
Charlotte Lang Clemenger BBDO Account Manager
Jordan Maddocks FINCH Director Of Photography
Jon Holmes Holmes Editing Editor
Paul LeCouteur Flagstaff Studios Sound Engineer
Adam Russell Mediacom Account Director

Brief Explanation

Hearts Aligned is an eye-opening filmed demonstration that proves, using live heart-rhythm data, that being close to your dog is healthy for us as human beings. The film reveals that the bond shared between humans and dogs is so close, that our hearts will align with one another - two completely separate species sharing one healthy heart-rhythm.

Execution

Stress increasingly is becoming a major scare to our health, however we can see dog owners and their fury friends have a connection so close it’s calming, even able to lower heart rates and reduce stress. We approached this spot with the idea to explore this unique bond between humans and dogs. We adopted a documentary style, for the audience to see the profound, and genuine connection that comes through naturally in their everyday lives together. Whilst this brought an emotionally driven story, the characters shine in their own right, capturing the honest love for their dog.

Links

Video URL