MOTHERS & DAUGHTERS: MEMORIES OF LOVING HAIR CARE

TitleMOTHERS & DAUGHTERS: MEMORIES OF LOVING HAIR CARE
BrandUNILEVER
Product / ServiceDOVE
CategoryA03. Casting
EntrantASATSU-DK Tokyo, JAPAN
Idea Creation ASATSU-DK Tokyo, JAPAN
Media ASATSU-DK Tokyo, JAPAN
Production ASATSU-DK Tokyo, JAPAN

Credits

Name Company Position
Mari Hosokawa ADK Creative Director
Taichi Harada ADK Senior Creative Director
Asami Uesugi ADK Art Director
Kensuke Harada ADK Planner
Toshihiko Iizuka ADK Agency Producer
Hiroko Uchigaki ADK Account Executive
Kazutoshi Sato ADK Account Executive
Yasuko Hara ADK Account Executive
Tomofumi Inagaki ADK Account Executive
Syun Yamanaka ADK Account Executive
Tomomi Ogama ADK Arts Director
Akihito Kanai Freelance Photographer
Keisuke Kamiyama Freelance Lighting
Takashi Imayoshi kichi construction coordinator
Yoko Yoda Freelance Makeup Artist
Yoko Yoda Freelance Makeup Artist
Tokio Noguchi Aozora Music
Akemi Mitamura Freelance Stylist
Tetsuya Seo ADK Arts Producer
Hideto Yamada ADK Arts Production Manager
Kentaro Miki ADK Arts Production Manager
Masaru Hasebe atelier ARTE Sound Engineer
Hideka Tomita Freelance Casting Director
Noboru Yamaguchi IMAGICA Colorist
Hirotaka Ishimatsu atelier ARTE Offline Editor
Mitsuru Kikuchi atelier ARTE Online editor

Brief Explanation

Mother-and-daughter pairs attend a film shoot together. As a surprise, the film crew proposes that the mother brushes and cares for her daughter’s hair. The mother is filmed in documentary style touching her daughter’s hair for the first time in years, while the daughter luxuriates. Together they reaffirm their feelings for one another—the daughter reflects on what her mother has passed on, and what she herself would like to pass on to her own daughter.

For selecting the cast, we received applications from around 100 mother-and-daughter pairs. From them, we chose to interview about fifty pairs. The project premise—film mothers caring for their daughter’s hair—was not revealed to the chosen pairs. They were filmed in a documentary style immediately after they accepted the crew’s suggestion of a mother-and-daughter hair care session.

Links

Website URL