| Title | GET CHERAS TO IKEA CHERAS |
| Brand | IKEA MALAYSIA |
| Product / Service | IKEA STORE OPENING IN CHERAS, MALAYSIA |
| Category | A07. Use of Original Music |
| Entrant | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
| Idea Creation | BBH SINGAPORE, SINGAPORE |
| Production | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
| Production 2 | STINK Shanghai, CHINA |
| Contributing | IKEA MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Maurice Wee | BBH Asia Pacific | Creative Director |
| Tinus Strydom | BBH Asia Pacific | Creative Director |
| Scott McClelland | BBH Asia Pacific | Executive Creative Director |
| Marcus Yuen | BBH Asia Pacific | Art Director |
| KC Hong | BBH Asia Pacific | Copywriter |
| Ross Fowler | BBH Asia Pacific | Copywriter |
| Bibiana Lee | BBH Asia Pacific | Business Director |
| Lesley Chelvan | BBH Asia Pacific | Project Director |
| Jade Cheng | BBH Asia Pacific | Account Manager |
| Cheryl Cheong | BBH Asia Pacific | Account Manager |
| Joise Khng | BBH Asia Pacific | Social Strategist |
| Wendi Chong | BBH Asia Pacific | Agency Producer |
| Nieto | Stink Shanghai | Director |
| Desmond Loh | Stink Shanghai | Executive Producer |
| Louis Kwan | Stink Shanghai | Executive Producer |
| Charles Renard | Stink Shanghai | Producer |
We invited people to "Malaysia's biggest housewarming party" by creating a fun, upbeat and eccentric pop/dance song. In our music video, Ikea products dance as their Swedish names are used in the lyrics as puns/soundalikes of English words, which are playing on the tropes of throwaway lyrical lines in modern pop tracks, made recognisable in context with our music.