DJ DRAGON

TitleDJ DRAGON
BrandPROCTER & GAMBLE
Product / ServiceORAL-B
CategoryA01. Direction
EntrantC3 FILM Tokyo, JAPAN
Idea Creation BEACON/LEO BURNETT Tokyo, JAPAN
Production C3 FILM Tokyo, JAPAN

Credits

Name Company Position
Koji Okada Beacon/Leo Burnett Tokyo Creative Director
Jon King Beacon/Leo Burnett Tokyo Executive Creative Director
Minoru Hongo Beacon/Leo Burnett Tokyo Copywriter
Takayuki Asai Beacon/Leo Burnett Tokyo Art Director
Takumi Kubota Beacon/Leo Burnett Tokyo Agency Producer, Planner
Yuko Toda Beacon/Leo Burnett Tokyo Agency Producer
Yoshiko Abe Beacon/Leo Burnett Tokyo Group Business Director
Miho Matsumoto Beacon/Leo Burnett Tokyo Account Director
Fumika Kuroyanagi Beacon/Leo Burnett Tokyo Assistant Account Executive
Yuki Iiizumi C3Film Co.,Ltd. Producer
Takahiro Ikeda C3Film Co.,Ltd. Production Manager
Takuma Kinoshita C3Film Co.,Ltd. Producer
Miyuki Yamamoto C3Film Co.,Ltd. Producer
Fumio Takanezawa Free Director
Nobuaki Imura Imura, Inc. Director Of Photography
Ryosuke Kadoto Free Lighting technician
Kiyoshi Kagiyama Nitto equipment co., Ltd. Art
Miho Sugisaki Free Hair Stylist/Make Up Artist
Naoki Ikeda Free Stylist
HAJIME Free Artist

Brief Explanation

Bad breath is a delicate problem and it’s one of those things that it’s very hard to tell the other person even if you notice…. When conversing in megavolume clubs, faces tend to get closer and bad breath becomes a concern. “DJ DRAGON” was birthed from such a trifle insight. How did he become to be known as “DJ DRAGON”? Why, does it turn not only turn tables but also electric toothbrushes? The reason for this is unlocked in 60 seconds.

Links

Video URL