Title | CHASE IT |
Brand | HONDA AUSTRALIA |
Product / Service | HONDA CIVIC |
Category | A01. Direction |
Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Production | GOODOIL FILMS Sydney, AUSTRALIA |
Production 2 | Alt.VFX Brisbane, AUSTRALIA |
Production 3 | SOUNDLOUNGE Currumbin, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jason Williams | Leo Burnett Melbourne | Chief Creative Officer |
Cinnamon Darvall | Leo Burnett Melbourne | Senior Agency Producer |
Jaime Morgan | Leo Burnett Melbourne | Senior Account Director |
Ilona Janashvili | Leo Burnett Melbourne | Director of Integrated Strategy |
Guy Treadgold | Goodoil Films | Production Designer |
Colin Renshaw | ALT VFX | VFX & Supervisor |
Sam Hopgood | SoundLounge | Sound Engineer |
Tim Shelley | Leo Burnett Melbourne | Associate Digital Creative Director |
Nick Bennett | Leo Burnett Melbourne | Integrated Account Director |
Alex Metson | Leo Burnett Melbourne | Senior Creative |
Blair Kimber | Leo Burnett Melbourne | Senior Creative |
Joe Hill | Leo Burnett Melbourne | Senior Creative |
Garret Fitzgerald | Leo Burnett Melbourne | Senior Creative |
Chris Ivanov | Leo Burnett Melbourne | Group Account Director |
Alex Cusworth | Leo Burnett Melbourne | Account Executive |
Emily Gould | Leo Burnett Melbourne | Strategy Planner |
James Duthie | Leo Burnett Melbourne | Senior Digital Strategist |
Charles Crang | Leo Burnett Melbourne | Senior Digital Producer |
Matthew Caminiti | Leo Burnett Melbourne | Digital Designer |
Luke Torney | Leo Burnett Melbourne | Technical Director |
Ken Chen | Leo Burnett Melbourne | Senior Back-end Developer |
Rami Yahya | Leo Burnett Melbourne | Front-end Developer |
John Trifonopoulos | Leo Burnett Melbourne | Print Producer |
Nathan Price | Goodoil Films | Director |
Andrew McLean | Goodoil Films | Producer |
Juliet Bishop | Goodoil Films | Executive Producer |
Ginny Loane | Goodoil Films | Director Of Photography |
Jack Hutchings | The Butchery | Editor |
Jack Hutchings | The Butchery | Editor |
‘Chase It’ tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song ‘Dreamer’, the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater.
The ultimate vision for the spot was to twist the tale of underdog reporter into a story that was as unexpected as it was magical. Filmed over four days in regional Victoria, the shoot involved everything from pyrotechnics to the co-ordination of over 15 dogs and their owners. To bring the story to life, it was critical that the dynamic between the three main characters felt genuine. Another key challenge was ensuring that the in-camera shots would accurately allow for the significant post-production work (namely the meteor).