Brief Explanation

To express the eyeliner’s characteristic “free and perfect control with a thin nib”, we have painted “clothes” on a female’s body using the product’s five colors. By drawing very realistic “clothes”, it has attracted the audience to replay the movie clip again.

Results

The model looks as if she is wearing clothes but she actually is naked so we needed to be careful of the angle of the camera and editing. We aimed to approach the borderline, leaving the sexiness by not hiding the body too much, as it will make the idea of the movie unable to recognize.