Title | LOVE DRAWING |
Brand | MSH |
Product / Service | LOVE LINER |
Category | A01. Direction |
Entrant | BASE Tokyo, JAPAN |
Idea Creation | BASE Tokyo, JAPAN |
Production | PLATON Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tomohiro Nishijima | BASE | Creative Director |
To express the eyeliner’s characteristic “free and perfect control with a thin nib”, we have painted “clothes” on a female’s body using the product’s five colors. By drawing very realistic “clothes”, it has attracted the audience to replay the movie clip again.
It was directed so that the audience will feel a sense of "strangeness" while the "secret" is hidden in the movie clip.