WE – A FILM BY CADBURY MARVELLOUS CREATIONS

Short List
TitleWE – A FILM BY CADBURY MARVELLOUS CREATIONS
BrandMONDELÉZ INTERNATIONAL
Product / ServiceCADBURY AUSTRALIA
CategoryA10. Animation
EntrantSAPIENTNITRO Southbank, Vic, AUSTRALIA
Idea Creation SAPIENTNITRO Southbank, Vic, AUSTRALIA
Media CARAT Melbourne, AUSTRALIA
Production FLUTTER Melbourne, AUSTRALIA

Credits

Name Company Position
Andy Greenaway SapientNitro APAC Executive Creative Director
Chris Shoolman SapientNitro Creative Director
Phil Phelan SapientNitro National Strategy Director
Aaron Tobin SapientNitro Client Services Director
Jon Chin SapientNitro Project Manager
Bruce Matchett SapientNitro Regional Creative Director
Fintan McGivern SapientNitro Senior Strategist
Alexander Harrison SapientNitro Account Director
Bodhi Burathoki SapientNitro Art Director
Michael Yang SapientNitro Copywriter
Dan Wilkinson SapientNitro Social Media Lead
Talia Schirripa SapientNitro Content Strategist
Nathan Mallon SapientNitro Editor
Domenico Bartolo Flutter Director
Samantha Raphael Flutter Producer
Fushia O'Hara Flutter Animation Producer
Melanie Matthews Flutter Concept Artist
Paul Chatfield Mondelez Associate Director, Marketing
Sarah Stahle Mondelez Brand Manager

Brief Explanation

The film begins with our hero absorbed in his phone as he walks home in a whole city doing the same. On his way, he walks past dozens of people but nobody even acknowledges each other. In his apartment, his roommates are also individually absorbed. Our hero notices a scrap of paper stuck to his foot and reads it. It says ‘ME’. As he turns it over we see it now says ‘WE’. Suddenly the whole place springs to life. Things around him turn into candy and chocolate and he celebrates with his roommates. Walls dissolve and he embraces his neighbours. Eventually the whole building dissolves. Its residents embrace and together, they trampoline our hero into space, where he greets an astronaut. He lands in another, similarly self-obsessed city, where the ME-WE scrap gets stuck to another man’s foot. Now our hero smiles as the process of reinvigoration starts anew.