THE BEST HOLIDAYS ARE CREATED TOGETHER

TitleTHE BEST HOLIDAYS ARE CREATED TOGETHER
BrandHOUSE OF TRAVEL
Product / ServiceHOUSE OF TRAVEL
CategoryA01. Direction
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media ZENITHOPTIMEDIA Auckland, NEW ZEALAND
Production EXIT FILMS Auckland, NEW ZEALAND

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Henry Hewat Colenso BBDO Art Director
Hannah Habgood Colenso BBDO Copywriter
Paul Gunn Colenso BBDO Head of Activation & PR
Dave Brady Colenso BBDO Creative Director
Jen Storey Colenso BBDO Head of Broadcast
Andy McLeish Colenso BBDO Head of Planning
Jillian Stanton Colenso BBDO Group Account Director
Vivienne Jaspers Exit Films Producer
Kiku Ohe Exit Films Director
Simon Price Exit Films Editor
Nigel Mortimer Blockhead Online Editor
Natalie Downes Colenso BBDO Senior Business Director
Karla Tarr Colenso BBDO Copywriter
Nives Zagorac Colenso BBDO Account Manager
The Coopers Franklin Road Sound Design
Joseph Simon Cook n/a - Freelance Director Of Photography
Lee Kelly n/a - Freelance Director Of Photography
Ken Freer House of Travel Marketing Director
Paula Sundin House of Travel Head of Brand Experience

Brief Explanation

We wanted to communicate travel in a totally genuine manner and show destinations in a way that the viewer would feel, not just watch. The film documents real New Zealanders’ travel experiences in an authentic and photographic way to showcase the belief that it’s not just where you go, it’s where that place takes you. The musical score and sound design underpinning the film also help set a tone that is intended to explore personal memory rather than the traditional travel advertising approach of producing aspirational, carefully constructed scenes in idyllic locations.

Execution

House of Travel deliver an incredible range of tailored travel experiences, and we wanted to present this in an authentic and photographic way that explores personal memory. When we are on holiday the day seems to stretch out longer than when we are in our everyday routine, and it was a great challenge and joy to explore this concept of time. Sound played a huge part of that communication, tapping into a more heightened and dreamlike world.