| Title | TREASURE TODAY |
| Brand | MEMORIESLAB |
| Product / Service | MEMORIESLAB |
| Category | A05. Cinematography |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Idea Creation | FRED & FARID SHANGHAI, CHINA |
| Media | FRED & FARID SHANGHAI, CHINA |
| PR | FRED & FARID SHANGHAI, CHINA |
| Production | FRED & FARID SHANGHAI, CHINA |
| Contributing | MEMORIESLAB Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Guillaume Leroux | FRED & FARID | Agency supervisor |
| Solene Marce | FRED & FARID | Agency supervisor |
| Joseph Davies | FRED & FARID | Copywriter |
| Susan Lin | FRED & FARID | Copywriter |
| Pierrick Jegou | FRED & FARID | Art director |
| Nicolas Liberman | FRED & FARID | Art Director |
| Slim Trabelsi | FRED & FARID | Agency Producer |
| Mathieu César | N/C | Production director |
| Arnaud Potier | FRED & FARID | DOP |
| Martine de Menthon | N/C | Stylist |
| Isabelle Constant | FRED & FARID | Agency supervisor |
| Vanessa Sayarath | FRED & FARID | Agency supervisor |
| Andy Shiamp | Memorieslab | Brand supervisor |
| Raymond Shi | Memorieslab | Brand supervisor |
| Fred & Farid | FRED & FARID | Chief creative officers |
| Karim Naceur | FRED & FARID | Agency producer |
| Leo Copet | FRED & FARID | Music supervisor |
| Fred & Farid | FRED & FARID | Agency supervisor |
| Feng Huang | FRED & FARID | Executive Creative Director |
The film called “Treasure Today” is a visual poem edited in rewind full of symbolism, shot in the middle of the wide landscapes of Iceland: a DeLorean denotes humanity’s rush towards the future; the motorcyclist racing on a desert beach illustrates the fleeting trace we all leave on Earth; two old lovers represent true love.