45 KG

Title45 KG
BrandA.P. HONDA
Product / ServiceA.P. HONDA BLOOD DONATION
CategoryA01. Direction
EntrantDENTSU ONE Bangkok, THAILAND
Idea Creation DENTSU ONE Bangkok, THAILAND
Production SUNSHINE ETC Bangkok, THAILAND

Credits

Name Company Position
Subun Khow DENTSU ONE (BANGKOK) LTD. Chief Creative Officer
Subun Khow DENTSU ONE (BANGKOK) LTD. Chief Creative Officer
Monchai Visuttinont DENTSU ONE (BANGKOK) LTD. Creative Director
Monchai Visuttinont DENTSU ONE (BANGKOK) LTD. Creative Director
Sutassarin Ankumpoch DENTSU ONE (BANGKOK) LTD. Copywriter
Tanachai Sutthisereesakul DENTSU ONE (BANGKOK) LTD. Senior Art Director
Vorawit Prakornkaew DENTSU ONE (BANGKOK) LTD. Head of Production
Thitiporn Punsakul DENTSU ONE (BANGKOK) LTD. Account Management Director
Thanisorn Baingern DENTSU ONE (BANGKOK) LTD. Group Account Director
Kumphol Witpiboolrut SUNSHINE-ETC CO., LTD. Director
Thanakrit Wongwaraphan SUNSHINE-ETC CO., LTD. Assistant Director
Prapope Duangpikool SUNSHINE-ETC CO., LTD. Cinematographer/D.O.P
Manop Boonwipas SUNSHINE-ETC CO., LTD. Editor
Khanuengnit Wichitsakonkit SUNSHINE-ETC CO., LTD. Producer
Terdsak Janpan Cine Digital Sound Studio Co., Ltd. Sound Designer

Brief Explanation

Knowing that not only blood transfusion plays a vital role in saving humans’ lives, but also we wanted to demonstrate how it can help people around the patient as well such as their family members who love them the most and waiting the return of their family. The film dramatically shows a touching story, about a boy who tries hardly to do everything he can in order to make himself qualify for donating blood to his mother. Unfortunately, he never achieves; therefore, those whose qualifications match should help him.

Execution

This film develops the story by using the boy as a main character. Thus, casting and direction of this boy is such an important thing. To make the film interesting and create feelings like sympathetic, selecting proper mood and tone can help increasing the power to capture our audience’s heart as well.