Title | 45 KG |
Brand | A.P. HONDA |
Product / Service | A.P. HONDA BLOOD DONATION |
Category | A01. Direction |
Entrant | DENTSU ONE Bangkok, THAILAND |
Idea Creation | DENTSU ONE Bangkok, THAILAND |
Production | SUNSHINE ETC Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Subun Khow | DENTSU ONE (BANGKOK) LTD. | Chief Creative Officer |
Subun Khow | DENTSU ONE (BANGKOK) LTD. | Chief Creative Officer |
Monchai Visuttinont | DENTSU ONE (BANGKOK) LTD. | Creative Director |
Monchai Visuttinont | DENTSU ONE (BANGKOK) LTD. | Creative Director |
Sutassarin Ankumpoch | DENTSU ONE (BANGKOK) LTD. | Copywriter |
Tanachai Sutthisereesakul | DENTSU ONE (BANGKOK) LTD. | Senior Art Director |
Vorawit Prakornkaew | DENTSU ONE (BANGKOK) LTD. | Head of Production |
Thitiporn Punsakul | DENTSU ONE (BANGKOK) LTD. | Account Management Director |
Thanisorn Baingern | DENTSU ONE (BANGKOK) LTD. | Group Account Director |
Kumphol Witpiboolrut | SUNSHINE-ETC CO., LTD. | Director |
Thanakrit Wongwaraphan | SUNSHINE-ETC CO., LTD. | Assistant Director |
Prapope Duangpikool | SUNSHINE-ETC CO., LTD. | Cinematographer/D.O.P |
Manop Boonwipas | SUNSHINE-ETC CO., LTD. | Editor |
Khanuengnit Wichitsakonkit | SUNSHINE-ETC CO., LTD. | Producer |
Terdsak Janpan | Cine Digital Sound Studio Co., Ltd. | Sound Designer |
Knowing that not only blood transfusion plays a vital role in saving humans’ lives, but also we wanted to demonstrate how it can help people around the patient as well such as their family members who love them the most and waiting the return of their family. The film dramatically shows a touching story, about a boy who tries hardly to do everything he can in order to make himself qualify for donating blood to his mother. Unfortunately, he never achieves; therefore, those whose qualifications match should help him.
This film develops the story by using the boy as a main character. Thus, casting and direction of this boy is such an important thing. To make the film interesting and create feelings like sympathetic, selecting proper mood and tone can help increasing the power to capture our audience’s heart as well.