| Title | LET THEIR AMAZING OUT |
| Brand | OFFICEWORKS |
| Product / Service | OFFICEWORKS |
| Category | A01. Direction |
| Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Idea Creation | AJF PARTNERSHIP Melbourne, AUSTRALIA |
| Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Oliver Lawrance | Photoplay Films | Executive Producer |
| Jonathan Chong | Freelancer | Animator |
| Husein Alicajic | Photoplay Films | Director |
| Andrew Foote | AJF Partnership Melbourne | Executive Creative Director |
| George Freckleton | AJF Partnership Melbourne | Creative Director |
| Glenn Dalton | AJF Partnership Melbourne | Creative Director |
| Dillon McKenna | AJF Partnership Melbourne | Senior Art Director |
| Simon Gross | AJF Partnership Melbourne | Senior Copywriter |
| Susan Bird | AJF Partnership Melbourne | Group Account Director |
| Xavier Hogan | AJF Partnership Melbourne | Account Director |
| Simon Ozolins | Freelancer | Director of Photography |
| Seth Aitken | Freelancer | Art Director |
| Nadia Barbaro | Freelancer | Wardrobe |
| Charlotte Wren | AJF Partnership Melbourne | Agency Producer |
| Andrew Montague | Pixel | VFX Supervisor |
| Michael Moulahan | Freelancer | Editor |
This year, Officeworks’ annual back to school campaign launch offers an inspiring and magical glimpse into the world of possibility. The beautifully shot TV campaign explores the magic of learning. Observing what happens when kids become so deeply involved in what they’re doing that the world of their mind becomes their entire experience. Using clever composition, combining live action with stop motion animation to visually represent kids' amazing ideas. The inspiration visually bursting from their minds on screen, reinforcing Officeworks' promise to have everything to enable all students to ‘let their amazing out’.