| Title | HELLO |
| Brand | NZ TRANSPORT AGENCY |
| Product / Service | DRIVE PHONE FREE |
| Category | A01. Direction |
| Entrant | CURIOUS FILM Sydney, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Idea Creation 2 | PROXIMITY NEW ZEALAND Wellington, NEW ZEALAND |
| Idea Creation 3 | NZ TRANSPORT AGENCY Wellington, NEW ZEALAND |
| Production | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Brigid Alkema | Clemenger BBDO | Executive Creative Director |
| Emily Beautrais | Clemenger BBDO | Creative Director |
| Steve Hansen | Clemenger BBDO | Art Director |
| Marty Gray | Clemenger BBDO | Agency Producer |
| Jen Gasson | Clemenger BBDO | Agency Producer |
| Mike Gwyther | Clemenger BBDO | Agency Sound Creative |
| Linda Major | Clemenger BBDO | Group Account Director |
| Bethany Omeri | Clemenger BBDO | Account Director |
| Matt Barnes | Clemenger BBDO | Account Manager |
| Paul Graham | NZ Transport Agency | Principal Scientist |
| Rachel Prince | NZ Transport Agency | Principal Advisor |
| Adrian Stephenson | NZ Transport Agency | Senior Education Advisor |
| Matt McNeil | OMD | Managing Partner |
| Katy Baker | OMD | Senior Account Manager |
| Georgia McNaught | OMD | Account Manager |
| Ric Cantor | Curious Film | Director |
| Matt Noonan | Curious Film | Executive Producer |
| Stu Giles | Curious Film | Producer |
| Crighton Bone | Curious Film | Director Of Photography |
| Luke Haigh | Curious Film | Editor |
| Paul Stent | NA | Sound Design |
| Jim Hall | Franklin Road | Music Arrangement |
| Jonathan Hughes | NA | Music Licensing |
| Age Pryor | NA | Vocals |
The content piece is set to Lionel Richie’s hit ‘Hello’ – we see passengers intercepting their driver’s hand as it reaches for the phone, a simple and non-verbal request for the driver to put their passenger’s safety first.